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JonasCon

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Coordinates: 40°48′36″N 74°04′03″W / 40.81000°N 74.06750°W / 40.81000; -74.06750
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JonasCon
The image depicts the Jonas Brothers (from left: Nick, Joe and Kevin) staring at the camera. The background is a collage of old pictures of the band, in black and white. At the center top is written "Greeting from JONASCON", "Celebrate 20 years of Jonas Brothers" and "March 23
Promotional poster for the event
StatusUpcoming
GenreFan convention
Date(s)March 23, 2025 (2025-03-23)
FrequencyOne time only
VenueAmerican Dream Way
Location(s)East Rutherford, New Jersey, U.S.
Coordinates40°48′36″N 74°04′03″W / 40.81000°N 74.06750°W / 40.81000; -74.06750
CountryUnited States
Websitejonasbrothers.com/jonas-con/register

JonasCon is an upcoming one time only fan convention, created to celebrate the 20th anniversary of the American pop rock band Jonas Brothers. It was dubbed the "Ultimate Jonas Brothers Fan Experience" and is set to take place on March 23, 2025, at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state.

Background and announcement

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On February 12, 2025, the Jonas Brothers posted on their social media accounts a video and a letter addressed to their fans, announcing the plans for the band in 2025, which marked the 20th anniversary of the band.[1] At the convention, some of the activities planned are live performances, DJ sets, Q&A panels, fan activations, pop-up surprises, immersive experiences, special guest appearances and many other surprises.[2]

The location for the convention was chosen as a nod to the band's early years, where they would perform at local malls.[3] Attendees who register for JonasCon at the band's website will get first access to Jonas Brothers-themed events happening across New York City on March 22 and at the American Dream on the 23rd.[2] The tickets for the Saturday activities are limited and available exclusively to registered attendees, on a "first-come, first-served basis".[1]

On the aforementioned video, the trio tapped into the nostalgia, presenting a compilation in which displays memories from the band over the years, including clips from the Disney Channel Original Movie, Camp Rock (2008), old YouTube videos posted by the band, their star on the walk of fame and other significant moments with the fans throughout their career.[4]

Initially, the announcement letter caused fear among the fans,[5] who reported that, at first glance, the message resembled their break up announcement on October 29, 2013.[6] Fans started posting across social media their reactions to first reading the post, with reactions depicting fear and relief, once they realized the content of the letter.[7]

Along with the JonasCon announcement, the brothers also teased that, in 2025, there would be new Jonas Brothers music, solo music, a live concert album, and a soundtrack.[5]

Other 20th anniversary celebrations

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On February 15, 2025, to kickstart the celebrations, the Jonas Brothers performed a concert at Massey Hall, in Toronto. The concert was conceptualized around the 20th anniversary theme: "20 years. 20 songs. 2,000 tickets. 20:00 ET. $20".[8]

Concept

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The convention is themed around the 20th anniversary of the Jonas Brothers as a band.[7] All activities and performances aim to celebrate the 20 years since the group formation.[4]

Activities

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Activities and events at the convention will include:[5]

References

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  1. ^ a b Garcia, Thania (February 13, 2025). "Jonas Brothers Announce 'Jonascon: the Ultimate Jonas Brothers Fan Experience'". Variety. Retrieved February 15, 2025.
  2. ^ a b Fell, Nicole (February 14, 2025). "JonasCon: Jonas Brothers Celebrate 20 Years With One-Day Fan Event". The Hollywood Reporter. Retrieved February 17, 2025.
  3. ^ "Jonas Brothers announce 'JONASCON' fan experience in New Jersey". WNBC. February 14, 2025. Retrieved February 15, 2025.
  4. ^ a b DeSantis, Rachel (February 14, 2025). "Jonas Brothers to Host JONASCON One-Day-Only Fan Event in N.J. to Mark 20th Anniversary (Exclusive)". People. Retrieved February 17, 2025.
  5. ^ a b c Paul, Larisha (February 14, 2025). "Jonas Brothers Aren't Breaking Up — And They're Hosting 'Jonascon' to Prove It". Rolling Stone. Retrieved February 17, 2025.
  6. ^ Blistein, Jon (October 29, 2013). "Jonas Brothers Break Up". Rolling Stone. Retrieved February 17, 2025.
  7. ^ a b Longmire, Becca (February 14, 2025). "Jonas Brothers Tease 20th Anniversary Plans After Sparking Split Fears Among Fans: 'We Have Been Reflecting a Lot Lately'". People. Retrieved February 15, 2025.
  8. ^ Dolor, Patricia (February 14, 2025). "'20 Years, 20 Songs, $20': Jonas Brothers announce surprise Toronto show, fans scramble for tickets". Now Toronto. Retrieved February 16, 2025.
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