Interlex
| Industry | Social marketing, Cause marketing |
|---|---|
| Founded | 1995 |
| Founders | Heather Ruiz Rudy Ruiz |
| Headquarters | San Antonio, Texas, United States |
Number of employees | 50 |
| Website | interlexusa |
Interlex Communications, known as simply Interlex, is an American social marketing and advertising company that focuses on social issues such as public health and disaster relief.[1][2][3] The company has over 50 employees with offices in Texas, New York, and California.[4][5][6] Interlex was ranked on the Inc. 5000 list in 2010 and 2011,[7] and is one of the largest Hispanic-owned marketing agencies.[5]
Heather Ruiz and her husband, Rudy Ruiz, founded Interlex Communications in 1995 as a communications company focused on turning public policy into social action.[4] In 2012, Interlex acquired advertising agency SenaReider based in Monterey, California.[6][8][9]
Interlex has worked on social awareness campaigns for TracFone Wireless, AARP, American Express, Del Monte,[1][10] and public health campaigns for government entities, the American Heart Association, American Cancer Society, and United Healthcare.[4][11] Internationally, Interlex has worked on human rights and disaster relief campaigns for the Organization of American States and Pan American Development Foundation.[5]5
Interlex Communications is a full-service advertising, marketing, and PR firm with a multicultural focus. It specializes in public sector, nonprofit, and cause-related marketing and has done campaigns for public health, nutrition, cancer awareness and prevention, public education, international tourism and economic development, environmental awareness, and HIV/AIDS prevention. Clients include American Express, CDC, and Departments of Health for various states.[12]
Services
[edit]Research
[edit]Interlex Communications develop quantitative and qualitative analysis and field to gain perspectives, guide approaches and assess success.
Advertising
[edit]Interlex Communications marketing department relies on conventional, interactive and direct response media analysis, preparation, and evaluation methods.
Digital
[edit]Interlex Communications design, artistic, marketing, and PR departments operate integrally to optimize the digital reach of consumers.
Public Relations
[edit]Interlex Communications combine clients connections with internet PR, social networking, and blogs.
References
[edit]- ^ a b Meet Rudy Ruiz, Social Entrepreneur and CEO of Interlex. June 6, 2015. Enterprise Radio. November 30, 2015
- ^ Inside the Mind of a Soda Marketer. Khalil Abdullah. June 15, 2012. New American Media. November 30, 2015
- ^ New Brand Positioning Strategy for American Stroke Association Archived 2015-12-08 at the Wayback Machine. March 16, 2012. Health News Texas. November 30, 2015
- ^ a b c Inspiring Latina: Interlex Co-Founder Heather Ruiz Dishes on the Best Advice She's Ever Received. Christina Arreola. June 23, 2015. Latina. November 30, 2015
- ^ a b c Interlex A Leader in cause marketing. April 27, 2011. AdWeek. November 30, 2015
- ^ a b Interlex acquires California advertising agency. September 26, 2012. San Antonio Business Journal. November 30, 2015
- ^ Interlex Communications. Inc.com. November 30, 2015
- ^ Monterey's SenaReider advertising agency acquired. November 13, 2012. Monterey Herald. November 30, 2015
- ^ Interlex Communications buys Del Monte Fresh partner SenaReider. Rachel English. November 21, 2013. The Packer. November 30, 2015
- ^ You might drink more sugar than you think. Jessica Belasco. June 9, 2015. San Antonio Express-News. November 30, 2015
- ^ Interlex hires Schlenker as medical director. Peggy O'Hare. October 13, 2015. San Antonio Express-News. November 30, 2015
- ^ "Interlex Communications". Inc.com. Retrieved 2019-07-21.