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Hotels.nl
IndustryHotel Booking
FoundedGroningen, Netherlands, November 2001
FoundersKees Eldering and Henriëtte IJzelenberg.
Headquarters
Groningen
,
The Netherlands
Number of locations
Groningen
Area served
The Netherlands and Belgium
Number of employees
30
Websitehttp://www.hotels.nl/

Hotels.nl, founded in 2001, is a hotel booking site for the Netherlands and Belgium.[1][2][3][4][5] It was founded by Kees Eldering and Henriette IJzelenberg.[4][5][6]

In April 2006, Hotels.nl launched their sheep advertising campaign.[1][7] Although they were not the first to utilize sheep for advertisement, they were the first to do so in the Netherlands.[1] The sheep were equipped with royal blue waterproof blankets with the company’s logo printed on them.[1][3][8][9] The insulation on the blankets is washed in citronella, to repel parasites.[2] Though it brought a smile, the Mayor of Skarsterlân, Bert Kuiper, fined the company 1,000 euros a day for violating the town’s ban of highway advertisement.[1][10] Thanks to the sheep, in 2007, AMMA awarded Hotels.nl for having the best media stunt of the year for 2006.[11]

In 2012, Hotels.nl partnered with Noordlease for customers to lease the VW Up, equipped with Hotels.nl’s logo on the side.[12][13]

As of 2018, the website is available in Dutch, English, and German. It is affiliated with over 2000 different hotels.[14][15]

Owner Kees Eldering was short member of the Dutch alt-right political party Forum for Democracy, but left the party because he found the party not democratic enough.[16]

Further reading

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References

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  1. ^ a b c d e "Advertiser Counts on Sheep to Pull Eyes Over the Wool". New York Times. 2006-04-24. Retrieved Nov 21, 2013.
  2. ^ a b "Animal advertising around the world". Pittsburgh Post-Gazette. Archived from the original on November 21, 2013. Retrieved Nov 21, 2013.
  3. ^ a b "SKARSTERLAN SAYS ADVERTISING ON SHEEP IS BAAAAD". SuperVegan. Retrieved Nov 21, 2013.
  4. ^ a b "Hotels.nl". Olery. Retrieved Nov 21, 2013.
  5. ^ a b "Er gebeurt iets in Groningen!". Schaak Site. Archived from the original on February 4, 2016. Retrieved Nov 21, 2013.
  6. ^ "Genomineerd voor de Usability Award 2010: Hotels.nl". Frank Watching. 20 April 2010. Retrieved Nov 21, 2013.
  7. ^ "Roadside sheep in middle of Netherlands billboard battle". Honolulu Advertiser. Retrieved Nov 21, 2013.
  8. ^ "Dutch Sheep Complicit in Ad Plot". Spacing Toronto. 25 April 2006. Retrieved Nov 21, 2013.
  9. ^ "Sheepishly blanketed in billboard advertising". Times Beacon Record. Archived from the original on November 21, 2013. Retrieved Nov 21, 2013.
  10. ^ "If We Start with Sheep, Then Next It's the Cows and Horses". Aplia Econ. Retrieved Nov 21, 2013.
  11. ^ "AMMA's voor mediaonderzoek uitgereikt". Mediaonderzoek. 30 May 2007. Retrieved Nov 21, 2013.
  12. ^ "Samenwerking Noordlease en Hotelsnl". Privelease. Archived from the original on 2013-08-08. Retrieved Nov 21, 2013.
  13. ^ "Privélease: nieuwe auto voor vast maandbedrag". Dagblad Noorden. Archived from the original on November 21, 2013. Retrieved Nov 21, 2013.
  14. ^ "Hotels.nl". iWeb Reviews. Retrieved Nov 21, 2013.
  15. ^ "Hotels.nl". Hotels Combined. Retrieved Nov 21, 2013.
  16. ^ "Uittocht bij Forum voor Democratie houdt aan". 9 February 2018.
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