Element Fresh
.jpg)
New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh (Chinese: 新元素; pinyin: Xīn Yuánsù; lit. 'New Element'), was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]
Shanghai Centre in Shanghai housed its flagship restaurant.[2]
History
[edit]In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]
The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]
For a period of time, the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.[6][7]
Its business was scheduled to end on January 1, 2022.[2]
See also
[edit]References
[edit]- ^ "Contact". Element Fresh. Archived from the original on 2015-03-07. Retrieved 2023-06-28.
Address: Wantai International Mansion 27F, NO.480 Wulumuqi Bei Lu, Shanghai
- ^ a b c d Schwankert, Steven (2021-12-18). "Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets". The Beijinger. Retrieved 2023-06-28.
- ^ "About". Element Fresh. Archived from the original on 2016-08-16. Retrieved 2023-06-28.
- ^ a b Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT143. ISBN 9781351207935 – via Google Books.
- ^ Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT144. ISBN 9781351207935 – via Google Books.
- ^ Flannery, Russell (2021-12-20). "Popular Shanghai Eatery Element Fresh Files For Bankruptcy As Covid Hurts Business". Forbes. Retrieved 2023-06-28.
- ^ Zhang, Long (2021-12-19). "Netizens lament Element Fresh closing stores". Shanghai Daily. Retrieved 2023-06-28.
Further reading
[edit]External links
[edit]- Element Fresh at the Wayback Machine (archive index)
 | This Chinese corporation or company article is a stub. You can help Wikipedia by expanding it. |
,_StVO_1992.svg){kind=small} | This Asia-based restaurant or restaurant chain article is a stub. You can help Wikipedia by expanding it. |
- Restaurant chains in China
- Restaurants in Shanghai
- Restaurants established in 2001
- Food and drink companies based in Shanghai
- Restaurants disestablished in 2022
- Chinese companies established in 2001
- Food and drink companies disestablished in 2022
- 2022 disestablishments in China
- Chinese company stubs
- Asia restaurant stubs