Draft:Rasheen Smith
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Last edited by 2600:1700:AB18:7980:782C:202A:724D:3024 (talk | contribs) 8 days ago. (Update) |
Rasheen Smith (born in South Central Los Angeles) is an American entrepreneur, investor, and innovator with a career spanning wellness, technology, and entertainment. He is the Founder of Flexpower, a wellness brand specializing in plant-based recovery products, the Co-Founder and president of Realcast, an extended reality (XR) gaming studio, and a Venture Partner at Elefund, a venture capital firm.
Early Life and Education
[edit]Rasheen Smith was born and raised in South Central Los Angeles. Despite facing significant challenges, he pursued higher education and graduated from the University of California, Berkeley, with a Bachelor of Arts degree in Economics.[1]
Career
[edit]Flexpower
[edit]In 2004, Smith founded Flexpower, a wellness brand originally developed to support the recovery needs of elite athletes. The brand’s plant-based pain relief and self-care products have been utilized by over 1,000 teams and institutions across 20 countries. Flexpower later expanded into the luxury self-care market, making its products widely accessible to non-athletes.[2][3][4]
The brand gained significant recognition when NBA player Giannis Antetokounmpo endorsed Flexpower for aiding in his recovery. Flexpower's products have been featured in prominent publications such as Forbes, WWD, and C Magazine.[5][6][7]
Realcast
In 2021, Smith co-founded Realcast, an extended reality gaming studio focused on creating games and immersive experiences for platforms like Meta Quest and Apple Vision Pro.[8]
Elefund
[edit]In 2022, Smith joined Elefund as a venture partner. At Elefund, he advises portfolio companies on strategy, product development, and growth. The venture platform is known for supporting early-stage companies across consumer tech, gaming, and SaaS sectors.[9]
(Source: Elefund)
Media Recognition
[edit]Smith’s work has been widely covered in major publications. Early in his career, he was featured in SFGATE as one of the top entrepreneurs under 30. He has been profiled in C Magazine, WWD, Black Enterprise, and San Francisco Magazine for his contributions to wellness innovation and the XR industry.[1][3][4]
References
[edit]- ^ a b "15 Under 30 / These Bay Area 20-somethings are movin' and shakin'". SFGATE. 2003-07-20. Retrieved 2024-11-20.
- ^ Moore, Booth (2022-06-30). "Santa Monica-based Flexpower Self-care Brand Launches Into Luxury Market". WWD. Retrieved 2024-11-20.
- ^ a b "Flexing their Muscles The unlikely duo behind Flex-Power first peddled their sports cream in professional locker rooms across the country. Now they're rushing into retail. - April 1, 2004". money.cnn.com. Retrieved 2024-11-20.
- ^ a b Blount, Ericka (2007-09-01). "Extraordinary Products in a Growing Market". Black Enterprise. Retrieved 2024-11-20.
- ^ Philipkoski, Kristen. "NBA Star Giannis Antetokounmpo Has A Secret Weapon For Your Sore Feet, Just In Time For Fashion Month". Forbes. Retrieved 2024-11-20.
- ^ Style, C. California (2021-07-07). "Body Language". C Magazine®. Retrieved 2024-11-20.
- ^ Style, C. California (2023-07-18). "Ultimate Flex". C Magazine®. Retrieved 2024-11-20.
- ^ "HOME - Realcast - Extended Reality Studio". realcast.io. 2022-04-12. Retrieved 2024-11-20.
- ^ "Elefund – Venture Capital Firm – Investing in Pre-seed, Seed, and Series A". Retrieved 2024-11-20.