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PerformLine is a Morristown, New Jersey-based[1] regulatory technology (regtech) company specializing in automated marketing compliance solutions for enterprises in regulated industries.[2] The company provides a cloud-based platform designed to streamline compliance functions by delivering intelligence, insights, and tools to mitigate risk across customer interaction channels, including web, call centers, messaging, email, pre-production documents, and social media.[3]
History
[edit]In 2007, PerformLine was founded by Alex Baydin, who currently serves as the company's CEO.[4] On June 10, 2015, PerformLine launched and hosted its first COMPLY Conference.[5] On May 27, 2021, PerformLine announced that it had received a strategic investment from M33 Growth, a Boston-based venture and growth stage investment firm.[6] On July 13, 2022, PerformLine announced it had completed its acquisition of email discovery company LashBack.[7]
Products and Services
[edit]PerformLine offers an omni-channel compliance platform that centralizes discovery, monitoring, analytics, and workflow for regulatory and brand compliance across six primary channels:
Web Monitoring
[edit]Identifies and monitors known and unknown web pages for potential compliance violations.[8]
Email Monitoring
[edit]Automates the review and scoring of internal, partner, and affiliate emails to ensure compliance with marketing and sales guidelines.[9]
Social Media Monitoring
[edit]Conducts automated brand discovery and compliance checks across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.[10]
Call Monitoring
[edit]Monitors calls to detect regulatory compliance issues or brand marketing abuses while tracking internal and external agent performance.[11]
Message Monitoring
[edit]Analyzes chat and SMS communications to identify potential regulatory or brand compliance violations.[12]
Document Review
[edit]Proactively reviews and automates the approval process for pre-production marketing materials, including blogs, direct mailers, and sales collateral.[13]
Industry and Regulatory Focus
[edit]PerformLine serves clients in industries such as consumer finance[14], credit cards[15], banking[16], Buy now, pay later (BNPL)[17], insurance[18], mortgage[19], and higher education[20]. Its platform ensures compliance with federal regulations issued by agencies, including the Consumer Financial Protection Bureau (CFPB)[21], Federal Trade Commission (FTC)[22], Department of Education (DoE)[23], and Federal Communications Commission (FCC)[24].
COMPLY Conferences
[edit]PerformLine previously organized and held an annual conference, COMPLY[25]. The event brought together regulators, compliance professionals, marketing executives, legal experts, consultants, and investors to discuss compliance and risk management practices across industries.[26]
Research and Reports
[edit]PerformLine publishes annual reports[27][28] analyzing trends in regulatory compliance, including insights derived from the CFPB Consumer Complaint Database[29][30]. These reports provide industry stakeholders with actionable data to enhance their compliance strategies.
References
[edit]- ^ NJBIZ STAFF (5 October 2017). "NJBIZ names 50 Fastest Growing Companies in N.J." NJBIZ.
- ^ "PerformLine: Omni-Channel Coverage for Regulatory Compliance". Banking CIO Outlook.
- ^ "PerformLine". OurCrowd.
- ^ Mitra, Sramana (21 October 2022). "Bootstrapping a RegTech Venture to $20M: PerformLine CEO Alex Baydin (Part 1)". One Million by One Million Blog. Sramana Mitra.
- ^ "PerformLine Attracts Strategic Investment from M33 Growth". PRWeb. Cision PRWeb.
- ^ "PerformLine Attracts Strategic Investment from M33 Growth". PRWeb. Cision PRWeb.
- ^ "PerformLine Completes Acquisition of Email Compliance Leader LashBack". PRWeb. Cision PRWeb.
- ^ "Discover and Monitor Your Brand for Compliance Across the Web". PerformLine.
- ^ "Leading Regtech Provider PerformLine Announces the Addition of Email Monitoring to Their Compliance Platform During COMPLY2018". PRWeb. Cision PRWeb.
- ^ "https://www.prweb.com/releases/performline_announces_the_addition_of_social_media_monitoring_to_their_regtech_platform_that_provides_sales_and_marketing_compliance_for_leading_brands/prweb16275475.htm". PRWeb. Cision PRWeb.
{{cite web}}: External link in|title= - ^ Bergeron, Tom (4 April 2016). "Masters of monitoring PerformLine's software makes sure companies are in compliance online and on the phone". NJBIZ.
- ^ "Monitor Every Message, Find Compliance Issues Quickly". PerformLine.
- ^ "PerformLine Announces Document Review, a Proactive Compliance Solution Transforming the Compliance and Content Control Process". PRWeb. Cision PRWeb.
- ^ "PerformLine Releases Resources to Help Consumer Finance Companies Navigate Marketing Compliance". PRWeb. Cision PRWeb.
- ^ "PerformLine Launches Marketplace Monitoring, Delivers Game-Changing Content Monitoring Technology for Credit Card Marketers". PRWeb. Cision PRWeb.
- ^ Lu, David (31 March 2022). "Claudio Felix Of PerformLine On The Future of Money and Banking". Medium.
- ^ "Buy Now, Pay Later and Point-of-Sale Financing Industry Leaders Adopt PerformLine for Proactive Compliance". PRWeb. Cision PRWeb.
- ^ "PerformLine Compliance Platform". Insurance & Technology.
- ^ "PerformLine". Mortgage Advisor Tools. 23 September 2023.
- ^ eSchool News (24 August 2011). "PerformLine Announces Web Crawl Enhancement for PerformMatch". eCampusNews.
- ^ Mikula, Jason (16 March 2023). "Interview: Alex Baydin, PerformLine's Founder & CEO". Fintech Business Weekly. Substack.
- ^ "PerformLine Announces New Tools to Help Brands to Monitor and Track Potential Fraud and Brand Safety Requirements During COVID-19". Business Insider.
- ^ "PerformLine CEO Baydin Discusses New Product And Challenges In The Online Education Marketing Space". AdExchanger. 26 October 2010.
- ^ "PerformLine's Analysis of the CFPB's Consumer Complaint Database Reveals Risk Signals Companies Should Understand". PRWeb. Cision PRWeb.
- ^ "Comply". Comply Summit. PerformLine.
- ^ "PerformLine Announces Compliance, Risk and Financial Experts to Speak at COMPLY2020 Conference". PRWeb. Cision PRWeb.
- ^ Hayashi, Yuka (14 December 2016). "Citi, Wells Fargo Among Banks With Most Consumer Complaints in 2016". Wall Street Journal.
- ^ "PerformLine Releases Study Revealing Top UDAAP Compliance Issues". NewsWire (Press release). NewsWire.
- ^ DiPietro, Ben (23 October 2015). "Survey Roundup: When Nation-States Attack". Wall Street Journal.
- ^ Hayahi, Yuka (23 July 2017). "Battle Is On Over Government's Version of Yelp for Banks". Wall Street Journal.