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Draft:15/50 Window

From Wikipedia, the free encyclopedia

The 15/50 Window refers to the demographic of individuals aged 15 to 50 years old, who make up over 50% of Internet users and are a key target group for churches and ministries. This concept highlights the importance of reaching this age group with the Gospel, as they are highly engaged online and influential in shaping cultural and societal trends.

The term was defined by Dr. Dony K. Donev, who emphasized its strategic significance for Christian outreach and evangelism, particularly in the digital space. It is similar to the 10/40 Window, which focuses on geographic regions with the least access to the Gospel, but instead, the 15/50 Window is based on age and Internet presence.

References

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Digital Discipleship (Spasen Publishers, 2025) https://www.amazon.com/

DISM 401 - Digital Discipleship https://catalog.leeuniversity.edu/preview_course_nopop.php?catoid=16&coid=47033&