Audiokite
| Company type | Private |
|---|---|
| Industry | Online services |
| Founded | 2014 |
| Fate | Acquired by ReverbNation |
| Headquarters | Queens, New York |
Key people | Alex Jae Mitchell (Co-Founder), Benjamin Sklovsky (Co-Founder) |
| Products | Market research Online service provider |
| Website | Audiokite.com |
Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels.[1][2][3] Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey.[4] The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm and others.[1][5]
In an article about data in the modern music industry, Forbes noted that "More and more artists are A/B-testing their music, either on their own or through market research services like Audiokite."[3]
History
[edit]The company was founded in 2014 by the musician Alex Jae Mitchell and law student Benjamin Sklovsky, following their previous music venture.[6] Citing the accessible price point, the service earned praise from members of the music technology community following its launch.[7]
In 2015, Audiokite won the SF Music Tech Summit Startup Innovators Challenge.[8]
In 2016, the company pitched in the first Canadian Music Week Startup Launchpad.[9]
Acquisition
[edit]Audiokite was acquired by ReverbNation in November 2016 for an undisclosed sum.[10][11] ReverbNation CEO Mike Doernberg reported the reasoning behind the acquisition was to "deliver more comprehensive and insightful information to promoters of festivals, licensing companies and radio at a much broader scale."[10]
References
[edit]
- ^ a b "How To Objectively Pick Your Best Songs (Or Find Out If You Just Completely Suck)". Digital Music News. 11 May 2015. Retrieved 11 August 2016.
- ^ Todd Thomas (10 August 2016). Get More Fans: The DIY Guide to the New Music Business: (2016 ed.). Jesse Cannon. pp. 88–. ISBN 978-0-9837577-2-6.
- ^ a b "What Do The World's Highest-Paid Musicians Sound Like?". Forbes. Retrieved 11 August 2016.
- ^ "Audiokite: Helping Music Artists Get Fast, Actionable Market Insights". Amazon. Retrieved 11 August 2016.
- "The Importance of Market Research in Music". Music Biz Podcast. Retrieved 11 August 2016. - ^ "Audiokite Opportunities". Retrieved 11 August 2016.
- ^ "Queens startup offers independent musicians feedback from public - QNS.com". QNS. Retrieved 11 August 2016.
- ^ "Audiokite: Honest Feedback And Stats On Your Songs". 27 October 2014. Retrieved 11 August 2016.
- "The power of data for indie musicians". 1 April 2015. Retrieved 11 August 2016.
- "SoundOut vs AudioKite vs Music Xray - Passive Promotion". 29 October 2014. Retrieved 11 August 2016.
- "What Artists Should Know About AudioKite - MTT - Music Think Tank". Music think tank. Retrieved 11 August 2016.
- "3 standouts from the #NYMusicTech meetup at Livestream Public - Technical.ly Brooklyn". 3 November 2014. Retrieved 11 August 2016. - ^ "Startups + Developers". SF MusicTech Summit. Retrieved 11 August 2016.
- "SF MusicTech Names 2015 Startup Innovators Challenge Winners". Hypebot. Retrieved 11 August 2016. - ^ McIntyre, Hugh. "Meet The Seven Music Startups That Were Featured At Canadian Music Week". Forbes. Retrieved 11 August 2016.
- ^ a b McIntyre, Hugh. "ReverbNation Acquires AudioKite To Better Consumer Research For Musicians". Forbes. Retrieved 10 March 2017.
- ^ "REVERBNATION ACQUIRES USER REVIEW SITE AUDIOKITE". MusicBusinessWorldwide. Retrieved 10 March 2017.
- Houghton, Bruce. "ReverbNation Acquires Audiokite Fan Feedback Platform". Hypebot. Retrieved 10 March 2017.