7 February - Sieneke is selected to represent Netherlands at the 2010 Eurovision Song Contest with her song "Ik ben verliefd (Sha-la-lie)". She is selected to be the fifty-first Dutch Eurovision entry during Nationaal Songfestival held at Studio Baarn in Utrecht.
29 May - Jaap van Reesema wins the third series of X Factor, becoming the programme's first man to be crowned as winner.
10 September - 57-year-old opera singer Martin Hurkens wins the third series of Holland's Got Talent.