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Aha (streaming service)

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Aha
Screenshot
aha website screenshot on 8 April 2021
Type of businessStreaming media
Type of site
Available in
Founded8 February 2020; 4 years ago (2020-02-08)[1]
HeadquartersHyderabad, Telangana,
India
Country of originIndia
Area servedWorldwide
Owner
Founder(s)
PresidentAllu Aravind
CEORavikant Sabnavis[2]
Industry
Products
ServicesOn-demand video streaming
ParentArha Media and Broadcasting Pvt. Ltd.
URLwww.aha.video
CommercialYes
RegistrationRequired
UsersIncrease 2.5 Million (paid; as of March 2023)[3]
Launched25 March 2020; 4 years ago (2020-03-25)
Current statusActive

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group.[4][5] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020,[6] coinciding with Ugadi, the Telugu New Year.[7][6]

History

[edit]

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.[5]

Market and expansion

[edit]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on ''aha Originals'' attended and presented their work.[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[9] The platform has acquired one million subscribers within a year of its launch,[10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million,[6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.[12] aha 2.0 was launched[13] in November 2021 on a cloud-native platform from Firstlight Media.[14][15]

The Tamil language version of Aha was launched in February 2022.[16]

Aha was launched for streaming on Tata Play in April 2023.[17]

Original programming

[edit]

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.[6]

Television shows

[edit]

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020.[18] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[19][20] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[21] Aha has planned to offer over 50 original shows for the year 2021.[22] Unstoppable with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows.[23]

Title Premiere Genre Seasons Language Status
Geetha Subhramanyam 25 January 2020 Romantic drama 2 seasons, 16 episodes Telugu Ended
Kotha Poradu 25 January 2020 Romantic drama 1 season, 10 episodes Ended
Shit Happens 25 January 2020 Adult comedy 1 season, 5 episodes Ended
Masti's[24][25] 8 February 2020 Drama 1 season, 8 episodes Ended
Sin[26] 30 March 2020 Adult drama 1 season, 7 episodes Renewed[27]
Locked[28] 30 March 2020 Crime Thriller 1 season, 7 episodes Ended
Metro Kathalu[29][30] 14 August 2020 Anthology drama 1 season, 4 episodes Ended
All Is Well[31] 15 August 2020 Talk show 1 season, 8 episodes Ended
Addham[32] 16 October 2020 Anthology drama 1 season, 3 episodes Ended
Tamasha with Harsha[33][34] 6 November 2020 Talk show 1 season, 4 episodes Ended
CommitMental[35] 13 November 2020 Romantic comedy 1 season, 5 episodes Ended
Sam Jam[36][37] 13 November 2020 Talk show 1 season, 4 episodes Ended
Honeymoon[38][39] 27 November 2020 Romantic comedy 1 season, 6 episodes Ended
11th Hour[40][41] 8 April 2021 Thriller 1 season, 8 episodes Ended
In the Name of God[42] 18 June 2021 Crime thriller 1 season, 7 episodes Ended
Kudi Yedamaithe[43] 16 July 2021 Sci-fi thriller 1 season, 8 episodes Ended
Aha Bhojanambu[44] 23 July 2021 Cooking 1 season, 8 episodes Ended
Tharagathi Gadhi Daati[45] 20 August 2021 Teen drama 1 season, 5 episodes Ended
The Baker and The Beauty[46] 10 September 2021 Romantic comedy-drama 1 season, 10 episodes Ended
Sarkaar[47] 28 October 2021 Game show 4 seasons, 52 episodes Pending
Alludu Garu 29 October 2021 Comedy drama 1 season, 5 episodes Ended
Unstoppable[48] 4 November 2021 Talk show 3 seasons, 30 episodes Ongoing
3 Roses[49] 12 November 2021 Adult comedy drama 1 season, 8 episodes Renewed[27]
Chef Mantra[50] 17 November 2021 Cooking 3 seasons, 25 episodes Ended
Akash Vaani[51] 11 February 2022 Romantic comedy-drama 1 season, 7 episodes Tamil Ended
Irai[52] 18 February 2022 Crime thriller 1 season, 6 episodes Ended
Telugu Indian Idol[53] 25 February 2022 Reality singing 3 seasons, 90 episodes Telugu Pending
Ramany vs Ramany 3.0[54] 4 March 2022 Comedy drama 1 season, 12 episodes Tamil Ended
Qubool Hai?[55] 11 March 2022 Social crime 1 season, 6 episodes Telugu Ended
Kuthukku Pathu[54] 13 May 2022 Black comedy 1 season, 7 episodes Tamil Ended
BFF 20 May 2022 Adult comedy drama 1 season, 5 episodes Telugu Ended
Ammuchi 2 17 June 2022 Comedy 1 season, 8 episodes Tamil Ended
Anya's Tutorial[56] 1 July 2022 Psychological thriller 1 season, 7 episodes Telugu Ended
Agent Anand Santhosh 5 August 2022 Comedy thriller 1 season, 6 episodes Ended
Emoji 5 August 2022 Romance 1 season, 7 episodes Tamil Ended
Dance Ikon[57] 11 September 2022 Dance show 1 season, 23 episodes Telugu Renewed[27]
Sarkaar With Jiiva 16 September 2022 Game show 1 season, 13 episodes Tamil Ended
Papam Pasivadu 29 September 2023 Romantic comedy 1 season, 5 episodes Telugu Ended
Mad Company[54] 30 September 2022 Comedy drama 1 season, 8 episodes Tamil Ended
Pettaikaali 21 October 2022 Action thriller 1 season, 8 episodes Ended
Mister Pellam 28 November 2022 Soap opera 1 season, 60 episodes Telugu Ended
Comedy Stock Exchange 2 December 2022 Stand-up comedy 2 seasons, 22 episodes Pending
Mandakini 6 March 2023 Fantasy 1 season, 64 episodes Ended
Newsense[58] 13 May 2023 Political drama 1 season, 6 episodes Ended
Arthamainda Arun Kumar 30 June 2023 Romantic comedy-drama 2 seasons, 10 episodes Pending
Nenu Super Woman 21 July 2023 Reality television 1 season, 6 episodes Ended
Vera Maari Office 10 August 2023 Office humor 2 seasons, 105 episodes Tamil Pending
Family Dhamaka 8 September 2023 Game show 1 season, 15 episodes Telugu Ended
Dugout 18 November 2023 Game show 1 season, 8 episodes Ended
Vera Maari Love Story 14 February 2024 Romantic drama 1 season, 6 episodes Tamil Ended
High On Kadhal 16 September 2024 Romantic drama 1 season, 4 episodes Ended
Vere Level Office 12 December 2024 Office humor 1 season, 8 episodes Telugu Ended
Aha Superstar 20 December 2024 Talent show 1 season, 3 episodes Ended
Awaiting release
Vera Maari Trip January 2025 Comedy drama 1 season Tamil Pending

Films

[edit]
Title Release date Genre Runtime Language
Senapathi[59] 31 December 2021 Crime thriller 144 minutes Telugu
The American Dream[60] 14 January 2022 Drama thriller 113 minutes
Bhamakalapam[61] 11 February 2022 Comedy thriller 133 minutes[62]
Bloody Mary[63] 15 April 2022 Crime action thriller 91 minutes[64]
Payanigal Gavanikkavum[65] 29 April 2022 Comedy drama 115 minutes Tamil
Pothanur Thabal Nilayam[66] 27 May 2022 Heist crime drama 123 minutes[67]
Highway[68] 19 August 2022 Mystery crime thriller 123 minutes[69] Telugu
Rathasaatchi[70] 9 December 2022 Action drama 123 minutes Tamil
Sathi Gani Rendu Ekaralu 26 May 2023 Comedy drama 111 minutes Telugu
Sevappi 12 January 2024 Crime drama 113 minutes Tamil
Bhamakalapam 2[71] 16 February 2024 Comedy thriller 128 minutes Telugu
Mix Up 15 March 2024 Drama 89 minutes
My Dear Donga[72] 19 April 2024 Comedy drama 103 minutes
Balu Gani Talkies[73] 4 October 2024 Comedy thriller 122 minutes

Exclusive distribution programming

[edit]

These products, even though listed as Aha Originals, are programs that Aha has bought exclusive distribution rights to stream them.

Television shows

[edit]
Title Premiere Genre Seasons Language Status
No. 1 Yaari with Rana 14 March 2021 Talk show 1 season, 10 episodes Telugu Ended
Sarvam Shakthi Mayam 11 March 2022 Spiritual 1 season, 10 episodes Ended
Karimnagar's Most Wanted 22 December 2023 Crime thriller 1 season, 6 episodes Ended
Sshhh 29 March 2024 Anthology drama 1 season, 4 episodes Tamil Ended

Films

[edit]
Title Release date Genre Runtime Language
Run[24] 29 May 2020 Psychological thriller 86 minutes[74] Telugu
Bhanumathi & Ramakrishna[24] 3 July 2020 Romantic drama 92 minutes[75]
Krishna and His Leela[76] 4 July 2020 Romantic comedy 125 minutes
Johaar[77] 14 August 2020 Anthology film 122 minutes[78]
Buchinaidu Kandriga[79] 21 August 2020 Period romantic drama 122 minutes[80]
Amaram Akhilam Prema[81] 18 September 2020 Romantic drama 132 minutes[82]
Orey Bujjiga[83] 2 October 2020 Romantic comedy 164 minutes
Colour Photo[84] 23 October 2020 Period romantic drama 141 minutes[85]
Maa Vintha Gaadha Vinuma[86] 13 November 2020 Romantic comedy 101 minutes
Anaganaga O Athidhi[87] 20 November 2020 Thriller 93 minutes
Mail 12 January 2021 Comedy 116 minutes[88]
Super Over [89] 22 January 2021 Crime thriller 83 minutes[90]
Y[91] 2 April 2021 Crime thriller 91 minutes[92]
Thank You Brother 7 May 2021 Thriller 94 minutes[93]
Ardha Shathabdham[94] 11 June 2021 Social drama 115 minutes
Odela Railway Station[95] 26 August 2022 Crime thriller 91 minutes[96] Telugu
Maalai Nera Mallipoo[97] 9 June 2023 Drama 119 minutes[97] Tamil
The Great Indian Suicide[98] 6 October 2023 Thriller 150 minutes Telugu
Ippadiku Kadhal[99] 9 February 2024 Romantic drama 103 minutes Tamil
Vidya Vasula Aham 17 May 2024 Romantic drama 103 minutes[100] Telugu
Dear Nanna[101] 14 June 2024 Drama 40 minutes
Aham Reboot[102] 30 June 2024 Techno thriller 91 minutes
EVOL[103] 15 August 2024 Thriller 122 minutes
Lineman[104] 25 November 2024 Drama 115 minutes Tamil
Katha Kamamishu[105] 2 January 2025 Comedy drama 110 minutes Telugu
Neeli Megha Shyama 9 January 2025 Romantic drama

References

[edit]
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  104. ^ "Vijay Sethupathi Wishes The Team Of Lineman, Know When And Where To Watch It On OTT". Times Now. 22 November 2024. Retrieved 1 December 2024.
  105. ^ Rachavelpula, Kausalya (31 December 2024). "Hilarious Premiere Alert: Katha Kamamishu Set to Stream on Aha from January 2nd". www.thehansindia.com. Retrieved 3 January 2025.
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