Variety (magazine)

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Variety is a daily newspaper for the entertainment industry. It has been published since 1905, starting by covering vaudeville with offices in New York, then opening a Los Angeles bureau in the 1930s by Sime Silverman.

It publishes three paper editions and a Web site. Variety is a tabloid glossy newspaper published weekly and is delivered nationally and internationally with a broad coverage of movies, television, theater, music, and technology, written for entertainment executives. Daily Variety is the name of the Los Angeles, California-based Hollywood and Broadway daily newspaper. Daily Variety Gotham, started in 1998, is the name of the New York City edition of the newspaper. This edition gives a priority focus to East Coast show business news and is produced earlier in the evening than the Los Angeles version so it can be delivered to New York offices the following morning.

A significant portion of Variety's revenue comes during the movie award season leading up to the Academy Awards. During this time, large numbers of colorful, full-page "For Your Consideration" ads inflate the size of Variety to double or triple its usual page count. These ads are Hollywood's attempt to reach other Hollywood professionals who will be voting in the many awards given out in the early part of the year.

For much of its existence, Variety's writers and columnists have used a jargon called slanguage a.k.a. varietyese that refers especially to the movie industry, and has largely been adopted and imitated by other writers in the industry. Such terms as "boffo box-office biz," "sitcom," and "sex appeal" are attributed to the influence of the magazine, though its attempt to popularize "infobahn" as a synonym for "information superhighway" never caught on. Its most famous headline was from October, 1929 when the stock market crashed, "Wall St. Lays An Egg" while another favorite, "Sticks Nix Hick Pix" [1][2] was made popular—although the movie prop renders it as "Stix nix hix flix!"—by Michael Curtiz' musical-biopic Yankee Doodle Dandy where James Cagney is explaining it to some kids. Translated it means that rural audiences were not attending rural-themed films.

Daily Variety's down-the-street competitor, The Hollywood Reporter, avoids showbizzy headlines in favor of a contemporary newspaper reporting style, and without drastically altering the English language. The papers have a long history of bad blood, but editorial talent migrates between them. Variety's current editor-in-chief, Peter Bart, once sputtered to a reporter, "They're not journalists at all," ^{[citation needed]} though Bart has a history of recruiting Hollywood Reporter writers once they have established bylines.

The magazine is owned by Reed Business Information, a division of Reed Elsevier. Its editor-in-chief is Peter Bart, who worked previously at Paramount Studios and The New York Times. Circulation hovers around 31,622 for the daily editions, and 30,800 for the weekly edition (Audit Bureau of Circulations, March 31, 2005).

The internet version of Variety is Variety.com, and it was one of the first online newspapers to charge for access when it launched in 1998.

Facts and Figures

The magazine coined the word "pix" (now commonly referred to as "pics"). Pix was first coined in 1932 as a Variety headline, as an abbreviation for the word pictures, in reference to movies; by 1938 pix was being used in reference to still pictures by photojournalists. The abbrevation eventually evolved into the word "pixel".

In Popular Culture

In an episode of Animaniacs, Wakko gets confused when he sees the headline 'Hix Makes Pix, But The Flick Needs Fix'. Yakko and Dot procceed to explain how 'Variety Speak' works in a Cabaret song that takes place in front of the Hollywood sign, on various sets of different movies, and at an awards ceremony.

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