Talk:Link building

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Semi-protected edit request on 3 June 2022

1.7 Crowd marketing/Ghost marketing - Links, that are usually acquired on online communities/forums, where established users post and respond to a thread that talks about some service/company, leaving a link to a site. Another option, is when the same person has multiple accounts on the same community, raising questions (new threads) from one account, and responding to this thread from another one, adding a link to some external site. Seobro.agency (talk) 19:34, 3 June 2022 (UTC)

 Not done this looks like seo spamming tactics, which is completely alien to Wikipedia's purpose. --bonadea contributions talk 21:37, 3 June 2022 (UTC)

It is not about SEO spamming tactics. It is ghost marketing, when you pay influencers on a community to promote your company, you are getting backlinks and clients at the same time. Maybe my wording misled you. I think you were thinking about forum spam, it is not something this points to. Forum spam is automated/semi-automated thing, that is black hat seo, and against any rules.

In my opinion we are listing types of links, and this is something I can add, as current list looks very thin. Internet is developing, and different new possibilities appear Seobro.agency (talk) 10:59, 4 June 2022 (UTC)

The SEO community might not think that's spam, but everyone else thinks it is. MrOllie (talk) 11:42, 4 June 2022 (UTC)

What you are describing is most certainly spam. Paying people to promote your company without being completely open about the fact that they are paid to do so? Paying people to create sockpuppet accounts and deceive others by creating forum threads where they pretend to be different people?? Despicable behaviour – doesn't get much more black-hatted than that. (If it is actually a thing, there might be scholarly sources discussing the prevalence and reporting on efforts to stamp it out. That could be used, provided the sources are good enough.) --bonadea contributions talk

Semi-protected edit request on 1 September 2023

Broken Link Building [1] Makeraryaman (talk) 11:51, 1 September 2023 (UTC)

Hey @Makeraryaman, want to try rewriting this to be a bit simpler, and look for an impartial source? Dead link reclamation as a white method is a fine strategy, but needs to condensed and simpler, and try to find the canonical term that describes the strategy (along with a citation). --FeldBum (talk) 21:52, 1 September 2023 (UTC)

References

Semi-protected edit request on 23 December 2024

1.) I would like to add missing content in "Black hat link building". Suggested Content: "Exploiting [Domains]: Black hat SEO [[2]] may acquire expired domains that have existing backlinks and [[3]] them to their own [[4]] to [[5]] [engine] [[6]]. This [[7]] aims to inherit the link equity of the expired domain. However, search engines may penalize such practices if deemed manipulative."

2.) I would like to propose adding a new section titled "Grey Hat link building" between the "White Hat" and "Black Hat" sections in the Link Building article. This section would bridge the gap between ethical and unethical practices, offering a more complete perspective.

Suggested Content: "[hat|Grey hat] link building [[8]] occupy the middle ground between white hat and black hat practices. These [[9]] aim to achieve faster results than purely white hat strategies without being as [[10]] or manipulative as black hat techniques. While grey hat methods may not directly [[11]] search engine guidelines, they often [[12]] loopholes that could lead to penalties if [[13]].

Examples of grey hat techniques include:

Purchasing expired domains with [[14]] [[15]] and [[16]] them for new [[17]]. Creating Private [[18]] [[19]] (PBNs) where the intent is to [[20]] link equity without full [[21]]. Using automated [[22]] to [[23]] link-building [[24]] while [[25]] a human-like [[26]]. Offering [[27]], such as free [[28]] or [[29]], in [[30]] for backlinks without explicitly violating search engine [[31]]. While these techniques can [[32]] significant short-term [[33]] in terms of rankings, they carry risks. Search engines frequently [[34]] their [[35]] to close [[36]], and grey hat [[37]] can lead to penalties or [[38]] of [[39]] if deemed manipulative. Website [[40]] often use these methods cautiously, aiming to [[41]] a [[42]] between [[43]] and [[44]] with search engine [[45]]."

3.) Reference to Add: Mescaronn (talk) 16:06, 23 December 2024 (UTC)

Not done for now: I would like you to have references included in your text and some more of them. We won't be adding a section on grey hat unless there are reliable sources about it. Ultraodan (talk) 13:34, 27 December 2024 (UTC)

Not done for now @Mescaronn: Please have a look at the text above – it is currently unreadable because you have misunderstood how to link to other Wikipedia pages (please follow that link which leads to a help page explaining how to do that). In any case, there are still no sources, as the flyrank.com link doesn't support most of the claims, and flyrank.com is clearly not a source that could be used anyway. --bonadea contributions talk 20:09, 23 January 2025 (UTC)