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I ended up reading this article after trying the Economist's Christmas quiz - they had his name as a Google Maps co-founder - and I think this may have been the source of their error. This article describes Bret Taylor as being a 'co-creator' of Google Maps but I think this is a little misleading from his actual role. According to this article about him [1] he was the first Product Manager of Google Maps - and this is also what the referenced sources on his wikipedia page say.
I'm not trying to do the guy down as he was clearly important in the production of Google Maps but according to http://en.wiki.x.io/wiki/Google_Maps the service was mainly an acquisition from Where 2 Technologies in October 2004 before being launched as Google Maps shortly after in February 2005. The Google Maps wikipedia entry (http://en.wiki.x.io/wiki/Google_Maps) credits Lars and Jens Rasmussen (who are well-known for their involvement) and Noel Gordon and Stephen Ma as founders but does not mention Bret Taylor anywhere.
I think it would be more accurate, and avoid confusion, to swap 'co-creator' for the phrase used in this [2] article about Bret i.e. "he helped lead the team that co-created Google Maps". I know it doesn't sound as good, but is backed up by the original sources on this wikipedia page as well as these two articles I mention here.
Apologies if this is unclear or if I've made a procedural error - this is my first real wiki edit!
