Nintendo Direct
Nintendo Direct | |
---|---|
![]() The Nintendo Direct logo | |
Presented by | JP/INT Satoru Iwata NA Reggie Fils-Aime EUR Satoru Shibata KOR Hiroyuki Fukuda AU/NZ Tom Enoki |
Country of origin | Japan United States Germany South Korea Australia |
Production | |
Producer | Nintendo |
Running time | 5–50 minutes |
Original release | |
Network | Ustream YouTube Twitch Nico Nico Live |
Release | October 21, 2011 – present |
Related | |
Nintendo World |
Nintendo Direct (ニンテンドーダイレクト, Nintendō Dairekuto) is an online presentation produced anywhere from one to two months by Nintendo, where information regarding Nintendo content or Nintendo franchises is presented, such as information about games and consoles.[1] There are different presenters depending on the region in which it airs. In Japan, Nintendo Direct is presented by Nintendo global president Satoru Iwata.[2] In North America and Europe however, it is presented by the president of Nintendo of America, Reggie Fils-Aime,[3] and the president of Nintendo of Europe, Satoru Shibata,[4] respectively. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.[5] Although each region has its own presenter, on several occasions Iwata has presented for several continents for international Nintendo Directs. The presentations began in Japan with the first edition on October 21, 2011, spreading to Europe, Australia, the Americas, and South Korea later on.
Before September 24, 2014, Australia and New Zealand followed the European version of the Direct. Since then they still occasionally use the European version in addition to their country-specific Directs.
Schedule of presentations
2011
Month | Region | ||
---|---|---|---|
Japan | United States | ||
October | Nintendo Direct October 21, 2011[6][7] | ||
November | No presentations for November 2011 | ||
December | Nintendo Direct December 27, 2011[8] |
— |
2012
Month | Region | |||
---|---|---|---|---|
Japan | United States | Europe / Australia | South Korea | |
January | No presentations for January 2012 | |||
February | Nintendo Direct February 22, 2012[9][10][11] |
— | ||
March | No presentations for March 2012 | |||
April | Nintendo Direct April 21, 2012[12] |
— | Nintendo Direct April 21, 2012[13] |
Nintendo Direct April 14, 2012[14] |
May | No presentations for May 2012 | |||
June | Nintendo Direct Pre E3 2012 June 3, 2012[15] |
— | ||
Nintendo Direct June 21, 2012[16][17][18] |
— | |||
July | Nintendo Direct Mini Brain Age: Concentration Training July 18, 2012[19][20] |
— | — | — |
Nintendo Direct Dragon Quest X July 30, 2012[21][22] |
— | — | — | |
August | Nintendo Direct August 29, 2012[23][24] |
— | — | — |
September | Nintendo Direct Mini Brain Age: Concentration Training September 7, 2012[25][26] |
— | — | — |
Wii U Direct (Preview) September 13, 2012[27][28][29] |
— | |||
Nintendo Direct Mini New Super Mario Bros. 2 September 28, 2012[30] |
Nintendo Direct Mini New Super Mario Bros. 2 October 2, 2012[31][32] |
— | ||
October | Nintendo Direct Mini Nintendo 3DS XL October 3, 2012[33] |
— | — | — |
Nintendo Direct Mini Nintendo eShop October 3, 2012[34] |
— | — | — | |
Nintendo Direct October 25, 2012[35][36] |
Nintendo Direct October 4, 2012[37] |
Nintendo Direct October 31, 2012[38] | ||
Animal Crossing: New Leaf Direct October 5, 2012[39] |
— | — | — | |
November | Wii U Direct November 7, 2012[40][41][42] |
— | ||
Wii U Direct November 14, 2012[43][44] |
— | — | ||
Nintendo Direct Mini New Super Mario Bros. 2 November 27, 2012[45][46][47] |
— | |||
December | Nintendo Direct December 5, 2012[35][48][49] |
— | ||
Nintendo Direct Mini Dragon Quest X December 19, 2012[50] |
— | — | — |
2013
Month | Region | |||
---|---|---|---|---|
Japan | United States | Europe / Australia | South Korea | |
January | Pokémon Direct Pokémon X and Y January 8, 2013[51][52][53] |
— | ||
Wii U Direct Nintendo Games January 23, 2013[54][55][56] |
Animal Crossing: New Leaf Direct January 24, 2013[57] | |||
February | Animal Crossing: New Leaf Direct February 1, 2013[58] |
— | — | — |
Nintendo 3DS Direct Luigi Special February 14, 2013[59] |
Nintendo Direct February 14, 2013[60] |
Nintendo 3DS Direct February 14, 2013[61] |
— | |
Nintendo 3DS Direct February 21, 2013[62] |
— | — | — | |
March | Nintendo Direct Mini Tomodachi Collection: New Life March 12, 2013[63] |
— | — | — |
Nintendo Direct Mini Flipnote Studio 3D March 13, 2013[64][65][66] |
— | |||
April | Nintendo Direct Mini Nintendo 3DS Download Software April 1, 2013[67] |
— | — | — |
Tomodachi Collection: New Life Direct April 3, 2013[68] |
— | — | — | |
Nintendo Direct Luigi Special 2 April 17, 2013[69] |
Nintendo Direct April 17, 2013[70] |
Nintendo 3DS Direct April 17, 2013[71] |
— | |
May | Sega Direct May 17, 2013[72] |
Nintendo Direct May 17, 2013[73][74] |
— | |
Monster Hunter 4 & Gyakuten Saiban 5 Direct May 31, 2013[75] |
— | — | — | |
June | Nintendo Direct @ E3 2013 June 11, 2013[76][77][78] |
— | ||
Developer Directs @ E3 2013 June 11, 2013[79] |
— | |||
Pikmin 3 Direct June 26, 2013[80] |
— | — | — | |
July | Nintendo Direct Mini Nintendo 3DS and Wii U Download Software July 3, 2013[81] |
— | — | — |
— | Nintendo Direct Mini July 18, 2013[82] |
— | ||
August | Nintendo Direct August 7, 2013[83][84][85] |
— | ||
The Wonderful 101 Direct August 9, 2013[86][87][88] |
— | |||
September | Pokémon Direct Pokémon X and Y September 4, 2013[89][90][91] |
— | ||
Monster Hunter 4 Direct September 8, 2013[92] |
— | — | — | |
Wii Fit U Direct September 18, 2013[93][94][95] |
— | |||
October | Nintendo Direct October 1, 2013[96][97][98] |
Nintendo Direct October 10, 2013[99] | ||
Nintendo Direct Mini Daigasso! Band Brothers P October 29, 2013[100] |
— | — | — | |
November | Nintendo Direct Mini Nintendo 3DS and Wii U Download Software November 13, 2013[101] |
Nintendo Direct November 13, 2013[102][103] |
Monster Hunter 4 Direct November 12, 2013[104] | |
Nintendo 3DS Guide: Louvre Direct November 27, 2013[105][106][107] |
— | |||
December | Nintendo Direct December 18, 2013[108][109][110] |
— |
2014
Month | Region | ||||
---|---|---|---|---|---|
Japan | United States | Europe | South Korea | Australia / New Zealand | |
January | — | — | — | Nintendo Direct January 17, 2014[111] |
— |
February | Nintendo Direct February 14, 2014[112] |
Nintendo Direct February 13, 2014[113][114] |
— | — | |
March | No presentations for March 2014 | ||||
April | Super Smash Bros. for Nintendo 3DS and Wii U Direct April 9, 2014[115] |
Super Smash Bros. for Nintendo 3DS and Wii U Direct April 8, 2014[116][117] |
— | — | |
— | Tomodachi Life Direct April 10, 2014[118][119] |
— | — | ||
Mario Kart 8 Direct April 30, 2014[120][121][122] |
— | — | |||
May | — | — | — | Tomodachi Life Direct May 29, 2014[123] |
— |
June | Nintendo Digital Event @ E3 2014 June 10, 2014 [124] | ||||
July | Yo-Kai Watch 2 Direct July 4, 2014[125] |
— | — | — | — |
Nintendo 3DS Direct July 11, 2014[126] |
— | — | — | — | |
August | Hyrule Warriors Direct August 5, 2014[127] |
Hyrule Warriors Direct August 4, 2014[128] |
Hyrule Warriors Direct August 5, 2014[129] |
— | — |
Nintendo 3DS Direct August 29, 2014[130] |
— | — | — | — | |
September | Bayonetta 2 Direct September 4, 2014[131][132] |
Bayonetta 2 Direct September 5, 2014[133] |
— | — | |
— | Nintendo 3DS Direct September 24, 2014[134] | ||||
October | Monster Hunter 4G Direct October 8, 2014[135] |
— | |||
Super Smash Bros. Wii U Direct October 24, 2014[136] |
Super Smash Bros. Wii U Direct October 23, 2014[137] |
Super Smash Bros. Wii U Direct October 24, 2014[138] |
— | Super Smash Bros. Wii U Direct October 24, 2014[139] | |
November | Nintendo Direct November 6, 2014[140] |
Nintendo Direct November 5, 2014[141][142] |
— | Nintendo Direct November 6, 2014[143] | |
December | No presentations for December 2014 |
2015
Month | Region | ||||
---|---|---|---|---|---|
Japan | United States | Europe | South Korea | Australia / New Zealand | |
January | Nintendo Direct January 14, 2015[144][145][146] |
— | Nintendo Direct January 14, 2015[147] | ||
February | Xenoblade X Direct February 06, 2015[148] |
— | |||
TBA |
Types of Nintendo Direct presentations
Nintendo Direct
![](http://up.wiki.x.io/wikipedia/commons/thumb/4/42/Nintendo_Direct_Logo.png/200px-Nintendo_Direct_Logo.png)
The Nintendo Direct main series usually consists of 30 to 50 minute conferences where announcements related to all types of Nintendo products are made. This include both hardware and software alike.
Console specific
Wii U Direct
![](http://up.wiki.x.io/wikipedia/commons/thumb/6/64/Nintendo_Direct_Wii_U_edition_logo.png/200px-Nintendo_Direct_Wii_U_edition_logo.png)
The Wii U Direct series usually consist of 30 to 50 minute conferences where announcements related to Wii U products are made. This include both hardware and software alike. There have been a total of four Wii U Direct editions to date.
Nintendo 3DS Direct
![](http://up.wiki.x.io/wikipedia/commons/thumb/0/0a/Nintendo_3DS_Direct_logo.png/200px-Nintendo_3DS_Direct_logo.png)
The Nintendo 3DS Direct series usually consists of 30 to 50 minute conferences where announcements related to Nintendo 3DS products are made. This include both hardware and software alike. There have been a total of three Nintendo 3DS Direct editions to date.
Nintendo Direct Mini
The Nintendo Direct Mini (ちょっと ニンテンドーダイレクト, Chotto Nintendō dairekuto) series consists of 5 to 15 minute conferences where announcements that are related to specific Nintendo products are made. This include both hardware and software alike. These conferences do not have a predetermined frequency and can happen at any given time. There have been a total of twelve Nintendo Direct Mini series editions to date.
Special Nintendo Direct editions
The Nintendo Direct special editions usually consist of 20 to 50 minute conferences where announcements that are related to specific Nintendo and third-party software are made. These conferences do not have a predetermined frequency and can happen at any given time. The following eighteen games have received Special Nintendo Direct presentations:
- Animal Crossing: New Leaf
- Bayonetta 2
- Brain Age: Concentration Training
- Dragon Quest X
- Flipnote Studio 3D
- Hyrule Warriors
- Mario Kart 8
- Monster Hunter 4
- New Super Mario Bros. 2
- Phoenix Wright: Ace Attorney - Dual Destinies
- Pikmin 3
- Pokémon X and Y
- Super Smash Bros. for Nintendo 3DS and Wii U
- The Wonderful 101
- Tomodachi Collection: New Life
- Tomodachi Life
- Wii Fit U
- Xenoblade Chronicles X
- Yo-Kai Watch 2
Nintendo E3 Directs
In June 2013, in lieu of its traditional large-scale E3 press conference, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two month prior, Nintendo CEO Satoru Iwata stated that the company’s decision was determined by the fact that “different people demand different types of information”, and that the Nintendo direct platform had established itself to the point that Nintendo would “be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people”.[149] During the stream of the prerecorded broadcast, Nintendo’s website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Mr. Iwata.[150]
Within a week of the presentation, gaming journalism website Polygon interviewed Nintendo of America President Reggie Fils-Amie, regarding the live online broadcast. When questioned as to viability of Nintendo’s direct-to-consumer type marketing, Fils-Amie emphasized the growth of social media, and how secondary viewership works to popularize product promotion; citing that viewership numbers have steadily risen three to four weeks after the initial airing of past Nintendo Direct broadcasts.[151] This claim coincides with CEO Iwata’s previous statements that platforms such as YouTube provide an opportunity for broader market reach, as videos uploaded to dedicated channels offer potential consumers a method of access, regardless of if they were aware of the initial live broadcast. Iwata backed up his assertion by highlighting the 1 million views garnered by a past, Japan exclusive Nintendo Direct, which “even made its way into the charts on YouTube”.[152] In essence, Nintendo’s utilization of the Direct platform, showcases the companies faith in peer to peer marketing. Bypassing media outlets, by delivering news content straight to consumers, lessens the possibility for potential miscommunications, while simultaneously increasing the chance for the unmediated transference of a message.
Following suit with its 2013 E3 presentation format, Nintendo announced on April 24, 2014, that it intends to, once again, forgo its Los Angeles stage presence in favor of a special “Digital Event”, which will include both an extended Nintendo Direct presentation, as well as live coverage of the expo’s show floor.[153] Additionally, although Nintendo has decided to skip the large scale press conference, the company still holds a commanding presence at the expo, as well as throughout retail chains across America.[154] In 2013, Nintendo pushed its direct marketing further by allowing unreleased video games that were announced during the E3 Nintendo Direct, to be playable at select Best Buy locations throughout the United States.[155] Nintendo’s new form of direct marketing, that social media and online interactivity have allowed for, benefits from the fact that it exists within a controlled environment, rather than on a stage where technical difficulties and miscommunication are not uncommon.
See also
References
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