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Marithé et François Girbaud

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Marithé + François Girbaud
Company typejoint-stock company
IndustryFashion
FoundedParis, France (1972)
FounderFrançois Girbaud and Marithé Bachellerie
Headquarters
Neuilly-sur-Seine
,
France
Key people
Pierre Zelker
Productsclothes : jeans, coat, etc.
Revenue€900 million (1990) ; €200 million (2011)[1]
ParentMad Lane
SubsidiariesMatricule 11342 (1975), Compagnie des Montagnes et des forêts (1975), Closed (1976), Compléments (1979), Maillaparty (1979)...
Websitewww.girbaud.com

Marithé + François Girbaud is an international clothing company based in France and founded by stylists François Girbaud and Marithé Bachellerie in 1972.[2][3][4] They created several brands : Compagnie des montagnes et des forêts, Ça, Closed, Matricule 11342, etc.[5] They are world-known especially for industrialization of the stonewash (stone washing process), baggy trousers and skin-tight jeans.[6][7][8]

History

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The fashion duo began their career working in the Parisian clothes shop Western House, in 1964.[9] Then Maurice Chorenslup, Pierre Zelcer and Jacques Rozenker helped the couple to create their first brands.[10]

The 1980s to 1990s were the decades of biggest successes for the French brand, with a $900 million worldwide turnover. In 2010, the group was still generating €200 million of revenue.[11]

François Girbaud and Jacques Rozenker (1974).

In 1983, the Girbaud duo created costumes for Jennifer Beals and Michael Nouri, actors in the Flashdance movie.[12]

In 1992, Kris Kross, the rap/hip hop duo known for hit song "Jump", were wearing Girbaud's jeans in their music video.[13][14][15]

In 1995, Marithé et François began using new cutting and assembly techniques: laser, ultra-sound, techno-fusion.[16] They then launched the new bleu éternel process (1997), which prevents indigo denim from fading. The garment remains soft, comfortable and retains its main properties: depth and authenticity of color. Wattwash, the laser treatment of denim, artificially ages the fabric and reduces water consumption by 97.5%. This provides an opportunity to raise consumers' ecological awareness.[17][18]

In June 2012, it was reported that Girbaud had filed for bankruptcy and that its websites were down.[19]

In 2015, Marithé Bachellerie and François Girbaud created a new company named Mad Lane (an itinerant concept store) but were still using the original name Marithé + François Girbaud.[20][21]

Filmography

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References

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  1. ^ "Marithé et François Girbaud prêts à céder leur marque". 17 November 2011.
  2. ^ "There's a nostalgia-driven underground market for Girbaud's famous Shuttle jeans". Quartz. 31 January 2016. Retrieved 2 June 2016.
  3. ^ "Co gets into no-stretch, raw denim with Francois Girbaud". Los Angeles Times. 14 August 2015. Retrieved 2 June 2016.
  4. ^ Aewing (26 July 2007). "Girbaud Jeans Pulls A "Cristal" Move on Hip Hop". HipHopDX. Retrieved 2 June 2016.
  5. ^ "Marithé et Francois Girbaud - Tendances de Mode". www.tendances-de-mode.com.
  6. ^ "Marithé + François Girbaud : Historique". Archived from the original on 16 April 2019.
  7. ^ It, I. Can Do. "Saga des marques de jeans : MARITHE & FRANCOIS GIRBAUD". Mondenim.
  8. ^ "Mazamet. François Girbaud. "Le jean est né dans le Sud-Ouest"". ladepeche.fr.
  9. ^ "Chez Girbaud, le jean est éternel". ladepeche.fr.
  10. ^ "Marithé + François = Girbaud". 1 July 2016 – via IMDb.
  11. ^ Cathala, Anne-Sophie (17 November 2011). "Marithé et François Girbaud prêts à céder leur marque". Le Figaro.fr.
  12. ^ Match, Paris. "... Jennifer Beals s'est mouillée pour nos jeans". parismatch.com.
  13. ^ "The Evolution of Denim in Hip-Hop". Complex.
  14. ^ Figaro, Madame (18 September 2014). "Les Girbaud aux platines". Madame Figaro.
  15. ^ Archived at Ghostarchive and the Wayback Machine: Kris Kross - Jump (Official Video). YouTube.
  16. ^ "Une technique plus écolo pour délaver les jeans". Le Huffington Post (in French). 30 January 2012. Retrieved 7 June 2019..
  17. ^ SJCOM (12 September 2011). "WATTWASH™ - Marithé + François Girbaud". Retrieved 7 June 2019.
  18. ^ "Wattwash - Encyclo-ecolo.com - l'encyclopédie écologique". www.encyclo-ecolo.com. Retrieved 7 June 2019..
  19. ^ Guilbault, Laure (8 June 2012). "Marithé + François Girbaud Files for Chapter 11".
  20. ^ "Marithé + François Girbaud, en tournée, avec leur concept store itinérant". Franceinfo. 12 January 2016.
  21. ^ JDD, Le. "Marithé + François Girbaud, le retour d'une icône". lejdd.fr.
  22. ^ "Marithé + François = Girbaud". IMDb. 30 December 2015. Retrieved 2 June 2016.
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