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KakaoPage

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KakaoPage
Available inKorean, Indonesian, Chinese
OwnerKakao
(Kakao Entertainment)
URLpage.kakao.com
kakaocorp.com/service/KakaoPage

KakaoPage (Korean: 카카오페이지; RR: KakaoPeiji) is a monetized content platform optimized for mobile devices, launched by the Kakao Corp. in 2013 and currently owned by its subsidiary Kakao Entertainment.[1][2] The service launched on April 9, 2013 as a digital content marketplace allowing brands and individuals to create and distribute visual, audio and written content such as manhwa[3] and genre fiction. It entered the Indonesian market in 2018[4] and Taiwan in 2020.[5]

KakaoPage is famous in South Korea for its "free if you wait" system that allows readers to view one episode of a webtoon or web novel for free if they wait for a certain amount of time after reading.

History

The service's then-operator, Podotree Co., Ltd. (changed name to KakaoPage Corp. in 2018), was founded on July 20, 2010 as a subsidiary of Kakao.

KakaoPage was deemed a failure by mid-2013, but after adding Legendary Moonlight Sculptor and several other popular works, the service bounced back. By April 21, 2014, they started their free webtoon and web fiction service. In 2014, they announced that they would add over a 100 different webtoon series before the year was out.[6]

Any individual can create content and upload it to KakaoPage and sell it directly to other consumers on the platform. The total revenue for any sale is distributed as, 30% to Google Play, 20% to Kakao and remaining 50% to the publisher.[7]

By September 2019, KakaoPage recorded over 66,000 contents in total and 22 million accumulated number of members.[8]

Investments

KakaoPage Corp. owned 19.8 percent of Haksan Publishing, 22.2 percent of Seoul Media Comics and 19.8 percent of Daewon C.I., all of them publishers of comics.[9] It also owned 21.9 percent of stocks in drama production company Mega Monster, which is a subsidiary of its then-sister company Kakao M.[10]

In 2018, the company acquired Neobazar, Indonesia's top webtoon platform company, for 13.8 billion won.[11]

In July 2020, KakaoPage invested in the US-based web-novel platform Radish, for 32.2 billion won.[12]

In August 2020, KakaoPage acquired 49% of multinational drama and film production company Kross Pictures for 5.8 billion won.[13]

In March 2021, KakaoPage Corp. and Kakao M merged into a company named Kakao Entertainment, while having its own representative system under the name "Page Company" there.[14]

In the media

In 2017, actor Park Bo-gum became KakaoPage's first brand ambassador and has since appeared in print, digital and visual media advertisements for the brand.[15][16]

See also

References

  1. ^ Tebay, Andy (2013-02-13). "Kakao Launches Mobile Content Service". The Next Web. Retrieved 2016-12-13.
  2. ^ 남혜현, Hye-hyun Nam (April 21, 2014). "ko:카카오 웹툰 시작…연내 신작 100편 공개 | KaKao Webtoon starting... Opening 100 brand new episode within this year". ZDNet Korea (in Korean). Retrieved May 6, 2020.{{cite news}}: CS1 maint: url-status (link)
  3. ^ "Solo Leveling Manga Online". www.ko-fi.com/sololeveling. Retrieved 2021-01-30.
  4. ^ "Kakaopage Targets Southeast Asia by Acquiring Indonesia's Top Webtoon Business". 19 December 2018.
  5. ^ "일본 넘어 대만으로... 카카오페이지-대만 지사 설립, 네이버웹툰-대만 플랫폼 일원화".
  6. ^ 남혜현, Hye-hyun Nam (2014-04-21). "카카오 웹툰 시작…연내 신작 100편 공개 원문보기 | KaKao Webtoon starting... Opening 100 brand new episode within this year". ZD Net Korea.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Connecting Asia's startup ecosystem". Tech in Asia. Retrieved 2017-02-10.
  8. ^ 김민정, Minjung Kim (2019-09-18). "카카오페이지, 일 거래액 10억 원 돌파 | KakaoPage, passing 1 billion won of sales in a single day". 'Startup's Story Platform’ (in Korean). Retrieved 2020-04-20.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Kakao Page invests W40b in 3 comic publishers". www.theinvestor.co.kr.
  10. ^ Full list of stakeholders in MEGA MONSTER Corp. dart.fss.or.kr.
  11. ^ "KakaoPage acquires Indonesian top webtoon platform Neobazar - Pulse by Maeil Business News Korea". pulsenews.co.kr.
  12. ^ Park, Gye-hyeon (2020-07-20). "카카오페이지, 웹소설 스타트업에 300억 배팅, 이유는?". Money Today (in Korean). Retrieved 2021-02-16.
  13. ^ Park, Ju-won (2020-08-24). "카카오페이지, '크로스픽쳐스 인수'…글로벌 슈퍼 IP 키운다". Sedaily (in Korean). Retrieved 2021-03-10.
  14. ^ Jo, Ah-ra (2021-03-04). "카카오페이지, 웹소설 스타트업에 300억 배팅, 이유는? - 머니투데이". Hankyung (in Korean). Retrieved 2021-02-16.
  15. ^ 박철현, Chul-hyun Park (2017-02-14). "카카오페이지 대세 박보검 통해 대세 플랫폼 알린다! | KakaoPage advertises itself through Park Bogum". IT Chosun.{{cite web}}: CS1 maint: url-status (link)
  16. ^ 백민재, Minjae Baek (2017-02-13). "박보검, 카카오페이지 공식 모델 발탁 | Park Bogum, chosen as official model of KakaoPage". Gametoc.{{cite web}}: CS1 maint: url-status (link)
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