John Deere: Difference between revisions
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{{About|the company|the person| John Deere (inventor)|the tractor|List of John Deere tractors}} |
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{{Infobox company |
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| name = |
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| logo = [[File:John Deere logo.svg|204px|John Deere logo]] |
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| type = [[Public company|Public]] |
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| traded_as = {{nyse|DE}}<br />[[S&P 500|S&P 500 Component]] |
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| foundation = {{Start date|1837}}<ref name=fortune>{{cite journal|last=VanderMey|first=Anne|title=John Deere Plows Ahead|journal=[[Fortune (magazine){{!}}Fortune]]|date=February 25, 2013|volume=167|issue=3|page=19}}</ref> |
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| founder = [[John Deere (inventor)|John Deere]] |
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| location_city = [[Moline, Illinois]] |
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| location_country = [[United States]] |
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| locations = |
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| area_served = worldwide |
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| key_people = Samuel R. Allen<br /><small>([[Chairman]] and [[CEO]])</small> |
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| industry = [[Heavy equipment (construction)|Heavy equipment]] |
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| products = [[Agriculture]], [[Construction]], [[Forestry]], Consumer & Commercial equipment, [[Diesel engine]]s |
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| services = [[Financial services]] |
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| revenue = {{nowrap|{{increase}} [[United States dollar|US$]] 26.005 billion <small>(2010)</small><ref name=10K>{{cite web|url=http://www.sec.gov/Archives/edgar/data/315189/000110465910063219/a10-17745_110k.htm|title=2010 Form 10-K, Deere & Company|publisher=United States Securities and Exchange Commission}}</ref>}} |
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| operating_income = {{increase}} US$ 3.025 billion <small>(2010)</small><ref name=10K/> |
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| net_income = {{increase}} US$ 3.874 billion <small>(2010)</small><ref name=10K/> |
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| assets = {{increase}} US$ 43.267 billion <small>(2010)</small><ref name=10K/> |
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| equity = {{increase}} US$ 6.303 billion <small>(2010)</small><ref name=10K/> |
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| num_employees = 55,700 <small>(2010)</small><ref name=10K/> |
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| divisions = |
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| subsid = |
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| homepage = {{URL|www.deere.com}} |
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| footnotes = |
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}} |
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'''Deere & Company''', commonly known by its brand name '''John Deere''', is an American [[corporation]] based in [[Moline, Illinois]], and one of the largest manufacturers of [[agricultural]] [[machinery]] in the world. In 2012, it was listed as 97th in the [[Fortune 500]] America's ranking and 348th in the [[Fortune Global 500]] ranking.<ref>{{cite web|title=Global 500|url=http://money.cnn.com/magazines/fortune/global500/2012/companies/D.html|publisher=CNN Money|accessdate=11/21/2013|date=2012}}</ref> Deere and Company agricultural products, sold under the John Deere name, include [[John Deere Tractor|tractors]], [[combine harvesters]], [[cotton harvester]]s, [[baler]]s, [[Planter (farm implement)|planters]]/[[Seed drill|seeders]], [[sprayer]]s, and [[Side by Side (UTV)|UTVs]]. The company is also a manufacturer of [[construction equipment]] and forestry equipment, as well as a supplier of [[diesel engine]]s and drivetrains (axles, transmissions, gearboxes) used in heavy equipment. Additionally, John Deere manufactures equipment used in lawn, grounds, and turf care, such as walk-behind [[lawn mowers]], zero-turn lawn mowers, lawn tractors, and [[snowthrower]]s. To support the core businesses, John Deere also provides financial services and other related activities. |
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The company's slogan is "Nothing Runs Like a Deere" and has a picture of a leaping [[deer]] as a logo,<ref>[http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/history/trademarks/trademarks.page? History of the John Deere Trademark] Trademarks</ref> a [[word play]] pun on "nothing runs like a deer". Bob Wright, a copywriter at the Gardner Agency in St. Louis, Missouri, coined the phrase "Nothing Runs Like a Deere" for a marketing campaign to sell snowmobiles. The company's products are also identifiable by its distinctive shade of green paint, usually augmented by yellow trim. |
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== History == |
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[[File:Deere & Company World Headquarters.jpg|thumb|[[John Deere World Headquarters]] in Moline, Illinois]] |
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=== 19th century === |
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Deere & Company began when John Deere, born in [[Rutland (town), Vermont|Rutland, Vermont]], USA on February 7, 1804, moved to [[Grand Detour, Illinois]] in 1836 in order to escape [[Bankruptcy in the United States|bankruptcy]] in [[Vermont]]. Already an established [[blacksmith]], Deere opened a {{convert|1378|sqft|m2|0}} shop in Grand Detour in 1837 which allowed him to serve as a general repairman in the village, as well as a manufacturer of small tools such as pitchforks and shovels. |
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What was more successful than these small tools was Deere's [[cast-steel]] [[Plough|plow]], which was pioneered in 1837. Prior to Deere's introduction of the steel plow, most farmers used iron or wooden plows which stuck to the rich Midwestern soil and had to be cleaned very frequently. The smooth sided steel plow solved this problem, and would greatly aid migration into the American [[Great Plains]] in the 19th and early 20th century. |
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Deere's production of plows began slowly, but increased greatly when he departed from the traditional business model of making equipment as it was ordered and instead began to manufacture plows before they were ordered and then put them up for sale. This allowed customers to see what they were buying beforehand, and word of the product began to spread quickly. |
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In 1842, Deere entered a business partnership with [[Leonard Andrus]] and purchased land for the construction of a new two-story factory along the [[Rock River (Mississippi River)|Rock River]] in Illinois. This factory, named the "L. Andrus Plough Manufacturer", produced about 100 plows in 1842 and approximately 400 plows during the next year. Despite the success, Deere's partnership with Andrus ended in 1848, when Deere relocated to [[Moline, Illinois]] in order to have access to the railroad and the [[Mississippi River]]. In Moline, Deere formed a partnership with Robert Tate and John Gould and quickly built a new {{convert|1440|sqft|m2}} factory in 1848. Production at the plant rose quickly and, by 1849, the Deere, Tate & Gould Company was producing over 200 plows a month, and a two story addition to the plant was built to allow for further production. |
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John Deere bought out Tate and Gould's interests in the company in 1853, the same year that he was joined in the business by his son [[Charles Deere]]. The business continued to expand until 1857, when the company's production totals reached almost 1,120 implements per month. Then, in 1858 a nationwide financial recession took a toll on the company. In order to prevent bankruptcy, the company was reorganized and Deere sold his interests in the business to his son in law, Christopher Webber, and his son, Charles Deere, who would take on most of his father's managerial roles. The company was reorganized one final time in 1868, when it was incorporated as Deere & Company. The company's original stockholders were Charles Deere, [[Stephen Velie]], [[George Vinton]], and John Deere, who would serve as president of the company until 1886. Despite this, it was Charles who effectively ran the company. In 1869, Charles began to introduce marketing centers and independent retail dealers to advance the company's sales nationwide. |
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John Deere died in 1886, and the presidency of Deere & Company passed to Charles Deere. By now the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters and cultivators. The company even expanded into the bicycle business briefly during the 1890s, but the core focus of the company remained on agricultural implements. |
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=== 20th century === |
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[[File:NOLA1903JohnDeerePlowHouse.jpg|thumb|left|upright|John Deere Plow & Cultivators Co.'s [[New Orleans]] House, 1903]] |
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Increased competition during the early [[1900s (decade)|1900s]] from the new [[International Harvester Company]] led the company to expand its offerings in the implement business, but it was the production of gasoline tractors which would come to define Deere & Company's operations during the twentieth century. |
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In 1912, Deere & Company president [[William Butterworth (businessman)|William Butterworth]], who had replaced Charles Deere after his death in 1907, began the company's expansion into the tractor business. Deere & Company briefly experimented with its own tractor models, the most successful of which was the Dain All-Wheel-Drive, but in the end decided to continue its foray into the tractor business by purchasing the [[Waterloo Gasoline Engine Company]] in 1918, which manufactured the popular [[Waterloo Boy]] tractor at its facilities in [[Waterloo, Iowa]]. Deere & Company continued to sell tractors under the Waterloo Boy name until 1923, when the [[John Deere Model D]] was introduced. The company still manufactures most of its tractors in Waterloo, Iowa. |
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On an episode of the [[Travel Channel]] series "Made in America" that profiled Deere & Company, host [[John Ratzenberger]] stated that the company never [[Repossession|repossessed]] any equipment from American farmers during the [[Great Depression]].<ref>[http://www.independent.co.uk/news/science/pure-genius-the-inventors-hall-of-fame-785519.html Pure genius: the inventor's hall of fame]. Independent.co.uk (2008-02-22). Retrieved on 2011-01-03.</ref> |
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[[File:John Deere-Lanz 700.jpg|thumb|A John Deere-Lanz ''700'' tractor]] |
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In 1956, Deere & Company bought-out the German tractor manufacturer, [[Heinrich Lanz AG]] (see [[Lanz Bulldog]]). |
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{{Incomplete|section|date=October 2011}} |
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=== 21st century === |
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{{As of|2006}}, Deere & Company employs approximately 49,000 people in 27 countries worldwide, including the United States, Australia, Turkey, Canada, United Kingdom, China, France, Germany, Spain, Italy, India, Poland, Mexico, Argentina, Brazil, Morocco and South Africa, among many others and is the largest agriculture machinery company in the world. Inside the United States, the company's primary locations are its administrative center in [[Moline, Illinois]] and manufacturing factories in central and southeastern United States.<ref>[http://www.deere.com/en_US/docs/Corporate/about_us/worldwide_locations/worldwidelocations.pdf John Deere worldwide]. Retrieved on 2011-10-15.</ref> |
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==Products== |
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John Deere manufactures a wide range of products, with several models of each in many cases. |
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=== Agricultural equipment === |
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Agricultural products include, amongst others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sillage machines, and sprayers. |
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{{See also|List of John Deere tractors}} |
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<gallery> |
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File:John Deere 8345 R.jpg|[[Tractor]] |
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File:John Deere 9630T Iowa.jpg|[[Tractor|Tracked tractor]] ([[John Deere 9630|9630T]]) |
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File:John Deere 663 front loader, parked.jpg|[[Loader (equipment)|FEL attachment]] |
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File:John Deere 2266 Extra 1.jpg|[[Combine harvester|Combine]] |
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File:JohnDeere7450s.jpg|[[Forage harvester]] |
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File:Baumwoll-Erntemaschine auf Feld.jpeg|[[Cotton Picker]] |
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File:Sugarcane harvesting equipment Piracicaba 05 2009 5845.JPG|[[Sugarcane harvester]] |
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File:JohnDeere 750A.jpg|[[Seed drill]] |
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File:John Deere Sprayers.jpg|[[Sprayer|Field sprayer]] |
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File:Loading hay bales - geograph.org.uk - 901170.jpg|[[Telescopic handler]] |
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File:John Deere Horse Drawn Manure Spreader Canton Michigan.JPG|Horse drawn [[manure spreader]] |
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</gallery> |
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=== Construction equipment === |
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The company is also a leading manufacturer of [[Heavy equipment (construction)|heavy equipment]]. |
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<gallery> |
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File:Excavator (John Deere).jpg|[[Excavator]] |
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File:John Deere loader (1).jpg|[[Loader (equipment)|Loader]] |
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File:Blair Lakes Range in 1973.JPEG|[[Tracked loader]] |
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File:John Deere 110 Backhoe.jpg|[[Backhoe]] |
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File:2008-08-12 John Deere 280 (right).jpg|[[Skid-steer]] |
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File:FEMA - 10931 - Photograph by Mark Wolfe taken on 09-16-2004 in Florida.jpg|[[Bulldozer]] |
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File:John Deere grader.JPEG|[[Grader]] |
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</gallery> |
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=== Forestry equipment === |
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John Deere manufactures a range of [[forestry]] machinery, amongst others, [[Harvester (forestry)|harvesters]], [[forwarder]]s, and [[skidder]]s. [[Timberjack]] is a subsidiary of John Deere since 2000. |
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<gallery> |
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File:Wheeled Harvester - geograph.org.uk - 511567.jpg|[[Harvester (forestry)|Harvester]] |
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File:JD kuormatraktori.jpg|[[Forwarder]] |
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File:John Deere 648H skidder.jpg|[[Skidder]] |
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</gallery> |
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=== Other products === |
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The company manufactures riding lawn mowers and also is a manufacturer of consumer and commercial equipment, and [[Snow blower|snow throwers]]), as well as a supplier of [[diesel engine]]s and [[powertrain]]s ([[axle]]s, [[Transmission (mechanics)|transmissions]], etc.) used especially in heavy equipment{{Citation needed|date=September 2013}} |
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}. |
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Other mentionable products were/are [[John Deere snowmobiles|snowmobiles]], [[all-terrain vehicle]]s, and [[StarFire (navigation system)|StarFire]] (a wide-area differential GPS). |
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<gallery> |
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File:Lawn mower.jpg|[[Lawn mower]] |
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File:The Gator - geograph.org.uk - 1386833.jpg|[[All-terrain vehicle|UTV]] ([[John Deere Gator|Gator]]) |
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File:John Deere 3350 tractor cut engine angle.JPG|[[Diesel engine]] |
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</gallery> |
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== Factories == |
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[[File:JDPavilionMar06.jpg|thumbnail|The [[John Deere Pavilion]] in Moline, Illinois]] |
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[[File:Mannheim John Deere 20100917.jpg|thumb|John Deere factory in [[Mannheim]], Germany]] |
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[[File:Bulldogs vor Mannheim.jpg|thumb|New John Deere tractors on a [[barge]], [[Mannheim Harbour]]]] |
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Major North American factories include: |
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* Waterloo Works (foundry, engines, large agricultural tractors, drive trains, service parts, product engineering center) [[Waterloo, Iowa]] |
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* Harvester Works (large combine harvesters) [[East Moline, Illinois]] |
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* Cylinder Internal Platform (hydraulic cylinders) [[Moline, Illinois]] |
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* Seeding Group (planting equipment) [[Moline, Illinois]] and [[Valley City, North Dakota]] |
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* Davenport Works ([[wheel loader]]s, [[motor grader]]s, [[articulated hauler|articulated dump trucks]], wheeled forestry equipment) [[Davenport, Iowa]] |
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* Dubuque Works (backhoes, crawlers, skid-steer loaders, tracked forestry equipment) [[Dubuque, Iowa]] |
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* Des Moines Works (tillage equipment, cotton harvesters, sprayers) [[Ankeny, Iowa]] |
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* Ottumwa Works (hay and forage equipment) [[Ottumwa, Iowa]] |
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* Thibodaux Works (cane harvesting equipment, scrapers) [[Thibodaux, Louisiana]] |
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* Horicon Works (lawn & garden and turf care) [[Horicon, Wisconsin]] |
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* Augusta Works (small commercial and agricultural tractors) [[Augusta, Georgia]] |
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* Turf Care (Specialty golf equipment and commercial mowing) [[Fuquay Varina, North Carolina]] |
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* Industrias John Deere (agricultural tractors; construction equipment) (Saltillo, Mexico) |
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* Motores John Deere (Power Systems; 6- and 4-cylinder engines) [[Torreon, Mexico]]. |
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Other important factories: |
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* John Deere Usine Saran (Power Systems) [[Fleury-les-Aubrais]], France |
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* John Deere Equipment Pvt Ltd (5000-series tractors) [[Pune, India]] |
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* John Deere Werke Mannheim (6000-series tractors) [[Mannheim]], Germany |
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* John Deere Werke Zweibrücken (harvesting equipment) [[Zweibrücken]], Germany |
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* John Deere Fabriek Horst (pulled & self-propelled agricultural sprayers) [[Horst, Limburg|Horst]], [[Netherlands|The Netherlands]] |
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* John Deere Forestry Oy (forwarders, wheeled harvesters) Joensuu, Finland |
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* John Deere Reman<ref>[http://www.deere.com/en_US/reman/ John Deere Reman Homepage]. Deere.com (2009-03-20). Retrieved on 2011-01-03.</ref> remanufacturing components for off-highway vehicles: facilities in Edmonton, Alberta, Canada (cylinders, axles, transmissions, pumps, hydraulic and powertrain components) and Springfield, Missouri, USA (engines, fuel systems, turbochargers). |
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* Sabo (consumer and commercial lawn equipment) [[Gummersbach]], Germany |
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==Subsidiaries and affiliates== |
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*AGRIS Corporation (John Deere Agri Services) |
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*John Deere Ag Management Solutions (intelligent mobile equipment technologies) [[Urbandale, Iowa]] |
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*John Deere Capital Corporation |
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*John Deere Financial<ref>[http://www.deere.com/en_US/jdc/index.html John Deere Credit is your source for equipment financing solutions - John Deere Credit, U.S.A]. Deere.com. Retrieved on 2011-01-03.</ref> (John Deere Credit and Finance) [[Johnston, Iowa]]. |
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*John Deere Landscapes (landscaping plants, materials, and [[irrigation]] equipment) |
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*Kemper (row tolerant headers for forage harvesters and combines) [[Stadtlohn]], Germany |
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*Waratah Forestry Attachments (forestry harvesting heads) [[Tokoroa]], New Zealand |
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*Agreentech |
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*NavCom Technology, Inc. (precision positioning systems, see also [[StarFire (navigation system)|StarFire]]) [[Torrance, California]] |
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*John Deere Electronic Solutions (Ruggedized electronics) [[Fargo, North Dakota]] |
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*Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors) [[Ningbo]], China |
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*Machinefinder (used equipment division and marketplace) |
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John Deere Renewables, LLC, a [[wind energy]] plant manufacturing arm which represented John Deere's extension into the renewable energy industry - under which it had successfully completed 36 projects in eight US states - was sold to [[Exelon Energy]] in August 2010.<ref>[http://www.deere.com/en_US/newsroom/2010/releases/corporate/31aug2010_corporaterelease.html Deere Reaches Agreement for Sale of Wind Energy Business]. Deere.com (2010-08-31). Retrieved on 2011-01-03.</ref> |
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==Sponsorships== |
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* [[John Deere Classic]] is an American professional golf tournament sponsored by the company. |
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* While involved in [[NASCAR]], John Deere sponsored the #23 & #97 for former driver [[Chad Little]]{{Citation needed|date=April 2013}}. |
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==See also== |
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{{Portal|Companies}} |
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* [[John Deere World Headquarters]] |
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* [[List of John Deere tractors]] |
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* [[John Deere Buck]] |
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==References== |
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{{Reflist}} |
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==External links== |
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{{Commons category|John Deere}} |
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* {{official website|http://www.deere.com}} |
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* [http://www.ritchiewiki.com/wiki/index.php/John_Deere John Deere at RitchieWiki, the Equipment Wiki] |
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{{John Deere|No Collapse}} |
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{{Illinois Corporations}} |
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[[Category:John Deere| ]] |
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[[Category:Companies listed on the New York Stock Exchange]] |
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[[Category:Agriculture companies of the United States]] |
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[[Category:Companies established in 1837]] |
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[[Category:Construction equipment manufacturers]] |
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[[Category:Engine manufacturers]] |
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[[Category:Engineering vehicles]] |
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[[Category:Lawn and garden tractors]] |
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[[Category:Moline, Illinois]] |
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[[Category:Garden tool manufacturers]] |
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[[Category:Power tool manufacturers]] |
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[[Category:Tractor manufacturers of the United States]] |
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[[Category:Manufacturing companies based in Illinois]] |
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[[Category:Companies based in Rock Island County, Illinois]] |
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[[Category:Companies based in the Quad Cities]] |
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