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Fu Niu Lele

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Fu Niu LeLe
Mascot of the 2008 Summer Paralympics (Beijing)
CreatorWu Guanying (吴冠英)
Fu Niu Lele
Traditional Chinese
Simplified Chinese福牛乐乐
Literal meaninglucky cattle happy-happy
Transcriptions
Standard Mandarin
Hanyu PinyinFú niú lè lè
IPA[fǔ njǒʊ lɤ̂.lɤ̂]

Fu Niu Lele (Chinese: 福牛乐乐; lit. 'lucky happy ox'[1]), was the mascot of the 2008 Summer Paralympics in Beijing.

The mascot, designed by Wu Guanying (吴冠英), professor at the Academy of Arts and Design at Tsinghua University,[2][3] was unveiled on September 6, 2006[4][5] at the foot of the Great Wall of China's Badaling.[6]

Fu Niu Lele represents a harmonious co-existence between mankind and nature, it represents athletes with a disability striving to make progress, and it represents the Beijing Paralympics Games' concept of "Transcendence, Equality and Integration."[6]

History

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There were originally 87 mascot designs suggestions. These were discussed by a jury on December 30, 2005, and shortlisted to three designs: a Chinese river dolphin (baiji), and two figures from traditional Chinese mythology, the Monkey King and Ne Zha. A revising group, led by Wu Guanying, looked over the three designs, and found that the dolphin and Monkey King designs could cause problems with intellectual property rights, while the Ne Zha was not suitable.[6]

They considered looking for an alternative design, and Wu came up with the idea of a cartoon cow. Wu said "I grew up in the countryside and was once a cow herder, so I know that the cow is one of the animals closest to human beings. Cows are well-known for their friendliness and their affinity to the humans who care for them."[6]

The colours of Fu Niu Lele come from traditional Chinese New Year drawings and toys.[6]

In the Official Paralympic mascot video, it becomes apparent that the mark on Fu Niu Lele's forehead is made of a dandelion seed pappus.

See also

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References

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  1. ^ Fu Niu Lele, 2008 Paralympic Games Mascot Unveiled Archived 2011-07-27 at the Wayback Machine, btmbeijing.com, November 30, 2006
  2. ^ Beijing Unveiled 2008 Paralympics Mascot Archived 2011-07-27 at the Wayback Machine, btmbeijing.com, September 3, 2006
  3. ^ Happy Cow the Paralympic mascot, chinadaily.com.cn, September 7, 2006
  4. ^ The Official Mascot of the Beijing 2008 Paralympic Games Fu Niu Lele Archived 2011-05-24 at the Wayback Machine, Official website of Beijing 2008
  5. ^ Beijing Paralympic Mascot Fu Niu Lele unveiled Archived 2010-07-30 at the Wayback Machine, Official website of Beijing 2008, September 6, 2006
  6. ^ a b c d e 'Lele' embodies nature and athletic triumph, People's Daily Online, September 8, 2006
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Preceded by Paralympic mascot
Fu Niu Lele

Beijing 2008
Succeeded by