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10Play
Logo used since 2018
FormerlyTenplay (2013–18)
Type of site
Predecessor(s)ten.com.au
HeadquartersPyrmont, New South Wales,
Australia
Area servedAustralia
OwnerParamount Networks UK & Australia
(Paramount Global)
ServicesStreaming service
ParentTen Network Holdings
URL10play.com.au
CommercialYes
RegistrationOptional
Users7 million (2023)[1][2]
Launched29 September 2013; 11 years ago (2013-09-29)
Current statusActive

10Play or 10 Play (formerly known as Tenplay, set to rebrand as 10 in early 2025[3]) is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services.[4][5] 10Play offers online live streaming of Channel 10, 10 Peach Comedy, 10 Bold Drama, and Nickelodeon, as well as live sport via 10 Sport.

10Play is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV, Xbox One and Xbox Series X and Series S. As of September 2023, 10Play has over 7 million registered users.[1][2]

History

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2013–2018: Tenplay

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On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network and the second being FIXPlay from Ninemsn and the Nine Network.

2018–present: 10Play

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On 31 October 2018, after Network 10 rebranded to a new logo and it multi-channels were renamed from Eleven to 10 Peach and from One to 10 Boss before later changing to 10 Bold, Tenplay was also rebranded to its new name and logo of 10Play.

In 2024, Paramount announced that 10Play would be rebranded as simply 10, adopting the same branding as the network's linear television platform in 2025.[3]

Streaming

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Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours.[6] 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of 10 Bold was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and 10 Peach was added to the 10Play live streaming service. On 27 September 2020, 10 Shake was added to the 10Play live streaming service. On 2 December 2022, 10Play launched free ad-supported streaming television (FAST) channels.[7] On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.[8]

Content and programming

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10Play provides on-demand access to almost all the TV programs that are broadcast on Network 10 linear broadcast channels (Channel 10, 10 Peach Comedy, 10 Bold Drama and Nickelodeon).

Programs are categorised by these genres:

  • Adventure
  • Comedy
  • Crime
  • Documentary
  • Drama
  • Kids
  • Lifestyle
  • Light Entertainment
  • Movies
  • News
  • Reality
  • Sport
  • Thriller

Programs

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Live sports

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Further information: 10 Sport

Availability

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Through the streaming platform, 10Play provides live stream access to the whole Network 10 suite of channels, including the main and multi-channels.

Current Pluto TV FAST channels

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As of 1 July 2024, the following online only channels are also available:[8]

FAST Holiday channels only

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  • Halloween Movies (every October)
  • Christmas Movies (every December)

Former FAST channels

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  • Action and Adventure (2022–23)
  • Aussie Drama (2022–23)
  • Dora the Explorer (2024)
  • Little Kids (2022–23)
  • Retro Cartoons (2022–23)
  • Romance Movies (2024)
  • The Traitors (2023)
  • True Stories (2022–23)
  • The Challenge (2022–23)
  • NickMovies (2023–24)

See also

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References

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  1. ^ a b "10 Play celebrates 10 years with 7 million registered users". Mediaweek. 2023-09-28. Retrieved 2023-10-04.
  2. ^ a b Knox, David (5 October 2023). "10Play turns 10". TV Tonight. TV Tonight. Retrieved 5 October 2023.
  3. ^ a b Knox, David (24 September 2024). "10Play to be rebranded as 10". TV Tonight. TV Tonight. Retrieved 25 September 2024.
  4. ^ Southcott, Chris (29 September 2013). "TENplay launches: How does Network Ten's new catch-up service compare?". TechGeek. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
  5. ^ Knox, David (30 September 2013). "TENplay, anywhere, anytime". TV Tonight. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
  6. ^ Knox, David (20 January 2016). "Rumour: TEN to expand live streaming?". TV Tonight. Retrieved 30 October 2023.
  7. ^ Perry, Kevin (1 December 2022). "10 PLAY expands your free viewing options with addition of 13 new FAST Channels". TV Blackbox. Retrieved 1 August 2023.
  8. ^ a b Knox, David (31 August 2023). "51 FAST channels launch on Pluto TV". TV Tonight. TV Tonight. Retrieved 2 September 2023.
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