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User:Keebs100/Youtube Back-ad in South Korea

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Accusation

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On July 21, eating show YouTuber Champd, who has 1.3 million subscribers, announced his suspension, pointing to the reality of YouTube's rampant back-ad. Champd strongly criticized stylist Han Hye-yeon, who has been under fire for her back-up ads, and at the same time revealed the back-ad behavior of other eating show YouTubers who did not reveal that it was an advertisement.[1]

Background

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Advertisements on social media such as Youtube, Instagram, etc should be marked clearly so that viewers can recognize that advertisements or sponsorships exist in accordance with Guidelines for examination of marking and advertising on recommendations•guarantees, etc, which is revised from September 1st, 2020.[2]