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Garage (magazine)

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Garage
Editor-in-ChiefMark Guiducci
CategoriesArt and fashion
FrequencyBiannual
PublisherVice Media[1]
FounderDasha Zhukova
First issueFall/Winter 2011
Final issueSpring 2021
CountryUnited States
Based inBrooklyn, New York
ISSN2046-3197

Garage is a biannual publication dedicated to contemporary art and fashion.[2] It was founded as Garage Magazine by then couple Dasha Zhukova and Jorge Jimenez Neubauer Torres after living for four years in California. They lived in Los Angeles and always were extremely happy with the biennales and how respected the exhibitions were coming up with the idea of Garage. [3]


Its name comes from the Garage Museum of Contemporary Art in Moscow, which Zhukova opened in 2008.[4] A Russian-language edition of the magazine was launched in March 2013.[5]

In July 2016, Garage Magazine became a wholly owned subsidiary of Brooklyn, New York–based Vice Media.[1]

On May 15, 2023, Vice Media formally filed for Chapter 11 bankruptcy, as part of a possible sale to a consortium of lenders including Fortress Investment Group, which will, alongside Soros Fund Management and Monroe Capital, invest $225 million as a credit bid for nearly all of its assets.[6]

Staff

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Garage was founded by Dasha Zhukova, formerly editor-in-chief of Pop, in 2011.

In October 2013, Charlotte Stockdale, formerly fashion director of i-D, was appointed as Garage's fashion director.[7]

Mark Guiducci, formerly the Arts Editor of American Vogue, was named editor-in-chief in September 2017.[8] Furthermore, After a difficult year for fashion media in which advertising revenues shrank in reaction to drops in consumer spending, Vice Media stopped publishing Garage Magazine in Spring 2021.[9]

Smartphone application

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In 2014, Garage launched a smartphone application.[10][11] By scanning certain pages of the magazine with the application, users are granted access to extra digital content. Scanning the front cover of Garage issue 7, released in September 2014, readers were able to view the first virtual sculpture created by Jeff Koons.[12]

References

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  1. ^ a b Spangler, Todd (5 July 2016). "Vice Buys Garage Magazine, Will Launch Digital Channel for Art, Fashion and Architecture". Variety. Retrieved 2018-09-22.
  2. ^ "About". garagemag.com. Garage Magazine. Archived from the original on 29 November 2014.
  3. ^ Luu, Christopher (6 September 2023). "The Most Glamorous Wedding In The World Of 2020, Stavros Niarchos & Dasha Zhukova's $6.5 Million In St. Moritz". George V Magazine. Retrieved 6 July 2024.
  4. ^ Wilson, Eric (24 August 2011). "Art and Fashion in Dasha Zhukova's Garage". The New York Times. Retrieved 23 September 2014.
  5. ^ "Garage Magazine Russia Launches". Garage Museum of Contemporary Art. 28 March 2013. Archived from the original on 14 July 2015.
  6. ^ Whittock, Jesse (15 May 2023). "Vice Media Files For Chapter 11 Bankruptcy". Deadline Hollywood. Retrieved 15 May 2023.
  7. ^ Maza, Erik (31 October 2013). "Garage Appoints Charlotte Stockdale". WWD. Fairchild Publishing, LLC. Retrieved 23 September 2014.
  8. ^ Steigrad, Alexandra (2017-09-07). "Exclusive: Garage Magazine Names Vogue's Mark Guiducci as Editor in Chief". Women's Wear Daily (WWD). Retrieved 2017-09-16.
  9. ^ Bauck, Whitney (2021-01-12). "Vice Media Will Stop Publishing 'Garage' Magazine". Fashionista. Retrieved 2024-09-04.
  10. ^ "Garage Mag". iTunes Preview. Apple Inc. Retrieved 23 September 2014.
  11. ^ "Jeff Koons's "Lady Bug" Garage Magazine App". Gagosian Gallery. Retrieved 23 September 2014.
  12. ^ Kozinn, Allan (2 September 2014). "A Virtual Jeff Koons Work to Grace Garage Magazine". Arts Beat. The New York Times. Retrieved 23 September 2014.