Cultura Colectiva
 | |
| Industry | Digital Media |
|---|---|
| Founded | October 23, 2013 in Mexico City |
| Founder | Luis Enríquez, Adolfo Cano and Jorge Del Villar |
| Headquarters | Cuauhtémoc, Mexico City, Mexico |
| Website | culturacolectiva |
Cultura Colectiva is a Mexico-based digital media publisher.[1] It publishes content designed to be shared over social media networks targeted at a Latin American audience.[2] It currently ranks third among the most read digital native media publishers in Mexico[3] and one of the 10 most important in Latin America.[4] The CEO of Cultura Colectiva is Luis Andrés Enríquez.[5]
History
[edit]The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez.[3] It started as a community on Facebook under the name “Cultura Colectiva”.[6] They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016.[7]
In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the Mexican president Enrique Peña Nieto.[8] As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers[4] and the website receives 70mn monthly visits[6] with half of its users coming from Mexico and the other half from Latin America and the United States.[9] In December 2017, the company opened their office in New York.[6]
Funding
[edit]In July 2017, Dalus Capital acquired 15% of the company in a deal worth 72.4mn pesos (~$4mn).[10]
Content
[edit]The content generated is based on algorithms that predict the sharing likelihood of each piece.[6] Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions.[4]
In 2017, the company worked with Argos to produce three web series – Rest in peace, Top Ten, and Hotel Victoria.[11]
References
[edit]- ^ "Cultura Colectiva - SembraMedia.org". SembraMedia.org (in European Spanish). Retrieved 2018-01-17.
- ^ Mullin, Benjamin (2017-12-06). "Cultura Colectiva Targets Hispanic Audience With Viral Posts, Branded Content". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-01-17.
- ^ a b Economista, Redacción El. "Cultura Colectiva es el tercer nativo digital más leído". El Economista. Retrieved 2018-01-20.
- ^ a b c "Cultura colectiva. Transformar la forma de comunicar". El Universal (in Spanish). 2017-11-21. Retrieved 2018-02-14.
- ^ "Entrevista al CEO de Cultura Colectiva, Luis Andrés Enríquez". Klika (in European Spanish). 2017-07-28. Archived from the original on 2018-08-22. Retrieved 2018-01-17.
- ^ a b c d Tapia, Estivaly Calva (2018-01-04). "Cultura Colectiva, a la par de jugadores digitales a nivel mundial". Entrepreneur (in Spanish). Retrieved 2018-01-20.
- ^ "After Reaching 22 Million Followers With Spanish-Language Content, Cultura Colectiva Makes A Play For US Viewers - Tubefilter". Tubefilter. 2017-12-06. Retrieved 2018-01-20.
- ^ Bermúdez, Daniela. "Cultura Colectiva es el primer nativo digital que entrevista a un presidente de México". El Economista. Retrieved 2018-01-17.
- ^ Lagos, Anna (2016-06-17). "Cultura Colectiva: el medio mexicano que rompió paradigmas". Entrepreneur (in Spanish). Retrieved 2018-02-14.
- ^ Galindo, Jose Soto. "Una inversión de Dalus valúa Cultura Colectiva en 482 millones de pesos". El Economista. Retrieved 2018-01-20.
- ^ 20Minutos. "Argos y Cultura Colectiva preparan tres series y un programa en vivo". 20minutos.com.mx - Últimas Noticias. Retrieved 2018-01-20.
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