TV Derana
 | |
| Country | Sri Lanka |
|---|---|
| Broadcast area | Sri Lanka and Worldwide |
| Programming | |
| Language(s) | Sinhalese |
| Picture format | 1080i HDTV 576i SD |
| Ownership | |
| Owner | Derana Macro Entertainment (Dilith Jayaweera) |
| Sister channels |
|
| History | |
| Launched | 11 October 2005 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| UHF (Colombo) | Channel 37[1] |
| UHF (Kandy) | Channel 32 |
| UHF (Nayabedda) (FTA) | Channel 32 |
| UHF (Badulla) | Channel 31 |
| UHF (Gongala) | Channel 31 |
| UHF (Ratnapura) | Channel 30 |
| UHF (Nuwara Eliya) | Channel 36 |
| UHF (Kalutara) | Channel 56 |
| Dialog TV (Satellite Pay TV) | Channel 6 |
| Peo TV (Pay TV) | Channel 4 |
TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. Launched on 11 October 2005,[2] it is one of the most popular television networks in the country.[3] Its main transmission tower is on the Kikilimana mountain, and coverage is extended nationwide via eight transmission towers.[4]
The channel is available on digital medium through Dialog TV, PEO TV and the OTT platform Dflix (revamp of Gluuoo). Derana broadcasts contemporary content that upholds Sri Lankan values on its "අපේ දේ රැකගෙන, අලුත් දේ අරගෙන" / “Ape De Rakagena, Aluth De Aragena” (Conserve our own and embrace the new) platforms.
The channel focuses viewers in the two premium socio-economic categorizations SEC A and SEC B.[citation needed] TV Derana is the No. 1 television channel in Sri Lanka, according to late 2021 LMRB search data.[4] The channel has maintained this position since March 2017.
TV Derana won 47 awards at the Sri Lanka Institute of Marketing Nielsen People's Awards 2020 including the "Television Channel of the Year", "Peoples Youth Choice Television Channel of the Year". TV Derana won these awards at the previous year as well including the biggest award ‘The Local Brand of the year”.[citation needed]
TV Derana also holds the all-time record for having the most programmes by one channel, in the top 10 most rated programmes.[citation needed] According to the recent LMRB research data, TV Derana has eight programmes in the top 10 including the first two programmes in the country.[5][6]
In October 2014, TV Derana was appointed the first and only Multi Channel Network (MCN) of YouTube in Sri Lanka.[7]
TV Derana became the first channel in Sri Lanka to reach one million subscribers and one billion total views in 2019.[citation needed]
Ada Derana
[edit]"Ada Derana" is TV Derana's news flagship brand and currently is the no 1 news provider in Sri Lanka.[8] Ada Derana news websites operated by Derana. Its content is available in English, Sinhala. and Tamil. It is ranked as one of the most popular local news websites by Alexa.[9][10]
In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as text messages.[11]
Ada Derana TV
[edit]
Ada Derana TV is Sri Lanka's first ever 24-hour television news channel and first dedicated news channel. The channel is available on Satellite and cable Television.
Programming
[edit]The channel broadcasts a range of entertainment programmes including dramas, reality shows, kids programmes, music and variety shows. It operates 16 hours a day, between 05:00 and 24:00.[12]
Competitions and sponsorship
[edit]Derana has hosted the Miss World Miss Sri Lanka pageant since 2007.[13]
Derana has conducted the Derana London Star since May 2008 in London, UK, to find the most talented upcoming singer among the Sri Lankans living in UK. The first edition received around 220 applications, and auditions were broadcast in Sri Lanka by Derana TV. The winners were determined by a panel of judges and public votes via SMS.[citation needed]
TV Derana is the first channel that hosted a reality show for children in Sri Lanka. The first season was named as Derana Star in a Minute[14] and the rest of the seasons as Derana Little Star. Up to date, nine seasons of Little Star were finished and the grand finale of tenth season was held on 27 June 2020.[15]
See also
[edit]References
[edit]- ^ "'Derana' is born". Sunday Times. Archived from the original on 15 July 2017. Retrieved 4 December 2019.
- ^ "'Derana': A new TV Channel for Lankan family audiences". Sunday Times. Archived from the original on 23 February 2023. Retrieved 4 December 2019.
- ^ "TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka".
- ^ a b "Welcome to Kantar LMRB". www.lmrbint.com. Archived from the original on 2021-10-02. Retrieved 2021-10-02.
- ^ "Derena celebrates sixth anniversary", The Island Online, 1 October 2011
- ^ [1] Archived 2017-12-01 at the Wayback Machine, "TV Derana ranked Sri Lanka's No. 1 TV channel"
- ^ Editorial (2018-08-02). "Content Creators can now monetize via YouTube in Sri Lanka!". Pulse. Archived from the original on 2021-10-02. Retrieved 2021-10-02.
- ^ "Top 40 Sri Lanka News Websites To Follow in 2021". Feedspot Blog. 2017-12-12. Retrieved 2021-10-02.
- ^ "Ada Derana News". Archived from the original on 2012-01-19. Retrieved 2012-01-17.
- ^ Top sites in Sri Lanka Archived 2011-11-15 at the Wayback Machine, Alexa
- ^ "Dialog Telekom launches Derana news alert service" Archived 2022-03-15 at the Wayback Machine, Telecompaper, 13 November 2007
- ^ "Schedule". www.derana.lk. Archived from the original on 1 December 2017. Retrieved 2021-10-02.
- ^ "Derana Veet Miss Sri Lanka". derana.lk. Archived from the original on 11 July 2013. Retrieved 2021-10-02.
- ^ "Star in a minute". Sunday Times. Archived from the original on 23 June 2021. Retrieved 10 December 2019.
- ^ "දෙරණ ලිට්ල් ස්ටාර් ලොක්කන් අන්දමන්ද කරන පොඩ්ඩන්ගේ පෙළහර". සරසවිය. 2020-06-24. Archived from the original on 2021-07-26. Retrieved 2021-10-02.